A Houston founder shares an analysis of relationship banking, the pros and cons of digital banking competition, and an outlook of digital banking inroads to develop relationship banking. Photo courtesy

After our doctor and our child’s school, a bank is an institution with which we share the relationship that is most personal and vital to our well-being in this world. Some might put a good vet third, but other than that, no private entity is more responsible for escorting us to a healthier and happier outcome over the course of our lives.

The bank vault is a traditional symbol of security and prosperity, and not just for our pennies. We safeguard possessions in banks that are so important we don’t even trust keeping them in our own houses. Wills, birth certificates, and the precious family heirlooms of countless families are held in safety deposit boxes behind those giant vault doors, and banks have been the traditional guardians not only of our wealth but our identity and future as well.

The importance of relationship banking

Faith and confidence in our banks is so fundamental to the customer relationship that it has evolved into a unique and otherwise unthinkable arrangement for any good capitalist in a healthy marketplace: banks pay us to be their customers. Imagine a doctor offering you $20 for trusting them to give you a colonoscopy and you’re on the road to understanding the sacrosanct union between bank and customer.

In fact, this trust is so deeply anchored in the American psyche that a new generation of digital banking companies has sprung up on the idea that it doesn’t need to exist in physical reality. The fintech industry has exploded in the last decade, and today, over 75 percent of Americans are engaged in online banking in one form or another. Every single one of those 200 million customers are taking for granted that they will be well served, despite having no personal guidance through any of the financial products and services that these online entities provide.

Benefits of fostering relationships with banking customers

In the late 90s and early 2000s brick-and-mortar banks realized that greater personalized care for their customers was going to be a critical point of competition. The in-person experience is an opportunity to offer advice and incentives for a wide range of products and financial management assistance. It’s rooted in an incredibly simple axiom that is taking hold in every aspect of modern society: everyone benefits if we all get along better.

There’s a lot of statistical traction behind this theory. Customers who report they are “financially healthy” are down 20 percent over the last year, which means people are looking for guidance. 73 percent of customers who visit a local bank branch report having a personal relationship with their bank, while only 53 percent say the same of their digital institution. Most importantly, although many digital banks are offering similar products and services to their real-world counterparts, customer engagement remains very low.

It starts with your products

The truth is, today’s bank customers still want that same personal relationship their great-grandparents had before they engage with deeper financial products and services. They believe it makes them more financially successful, and confirm that human connections and economic prosperity go hand-in-hand.

Products that are Challenging for Digital Markets

Residential mortgages, for example, are an $18 trillion dollar industry that deals in durations longer than most digital banking services have even existed. The perception of continuity and stability is highly valued by clients in the mortgage relationship. Today, most customers feel that only comes with a handshake and a smile from an employee who has to fit in a meeting before they pick their kids up from school.

While digital firms have proven themselves capable of offering savings and checking services, most have fallen flat on the mortgage front because of the premium on personal relationships. Loyalty is the reward for time, service, and shared experience, and financial institutions that cannot provide that package for their customers are never going to access a deeper and more meaningful portfolio of services.

Finding Well-suited Products for Digital Finance

The message for the digital finance world is as clear as it is pressing. The future of the industry will revolve around more personalized experiences, interactions, and long-term products. At the same time, the American public has embraced digital banking, and we are looking at a new generation of bank users who may never walk through a branch door in their life.

In order to compete, the digital industry will need to identify and develop a range of long-term products and services that make sense for customers in today’s environment. Mortgages may be out of the question, but the safety deposit box holds great promise for industry in-roads. Optimal services for deeper, more personal customer engagement include things like:

  • Legacy and estate planning
  • Will preparation and safeguarding
  • Preservation of cherished photos and videos
  • Important personal data storage


Because these things are product-based, they are well suited to the digital ecosystem. The cryptocurrency industry and modern online banking have solidified consumer confidence in the digital bank vault, and there is a great deal of faith in the perpetuity of electronic documents and storage.

The IRS estimates that upwards of 90 percent of Americans are E-filing their taxes and that only comes with a widespread belief that our highly sensitive information can and will be preserved and protected by digital architecture.

Secure your future

Digital banking firms that want to thrive in the upcoming decades are going to need to innovate in long-term financial planning products that bring their customers into a closer, more personal relationship with them.

The finance world will continue to change and develop, but the hopes, fears, and dreams of people trying to build and secure a better future for themselves and their children will remain the same for tomorrow’s customers as they were for their parents and grandparents.

It is up to the digital finance industry to adapt and develop to provide the customers of today—and tomorrow— with these invaluable services and securities.

------

Emily Cisek is the founder and CEO of The Postage, a tech-enabled, easy-to-use estate planning tool.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Houston leader on building inclusive communities through innovation

Guest Column

Innovation is often celebrated for speed or curiosity, but genuine progress is about inclusion and expanding the populations that benefit from new technologies.

For example, at Yale University, nursing students are now utilizing a hyper-realistic patient mannequin with Down syndrome, which not only mimics appearance but also fosters both empathy and competence in medical professionals who will treat people of all abilities. Tools like this remind us that innovation is not only about what is new, but also about how we include everyone in progress.

Inclusive Technology: What It Means

Inclusive technology design begins with diverse users in mind, including people living with disabilities such as blindness, hearing loss, or limb loss. Additionally, neurodiverse learners and those with varied learning styles benefit from inclusive technology. The purpose is to create tools that serve everyone in their homes, classrooms, workplaces, and public spaces. Inclusive technology is not only about empathy, but also equity. Innovation bridges gaps and extends access to all people.

National and Local Innovations Advancing Inclusion

Across the country, inclusive technology is transforming access for individuals with varying abilities. Robotics adapted for visually impaired students, audio-virtual reality labs for immersive learning, and AI-based platforms that personalize lessons for students are helping students engage in ways traditional tools cannot. These innovations are not just technical; instead, they are also deeply human, designed to expand access and opportunity for every learner.

Locally, Houston-based organizations demonstrate how inclusive tech can be paired with supportive programs to amplify impact:

  • BridgingApps, a program of Easter Seals of Greater Houston, provides assistive-tech labs and mobile devices for children and adults with disabilities, helping students communicate, learn, and connect in ways they may not have thought possible before.
  • MADE Houston creates adaptive classroom environments for twice-exceptional learners (gifted students with learning differences), ensuring that both their strengths and challenges are incorporated in the curriculum and class experiences.

Both programs partner with Camp For All to provide barrier-free camp experiences to their students.

Innovative technology has the power to change student outcomes and improve the quality of life. Reports such as Inclusive Technology in a 21st Century Learning System show that students with disabilities who have access to these tools are two to three times more likely to graduate from high school than those without.

Complementing these technology-driven advances are experiential programs that create community and empowering experiences.

Camp For All, for example, offers medically safe and adaptive camp experiences for children and adults with challenging illnesses, disabilities, or special needs. Camp For All demonstrates how barrier-free environments, combined with opportunities to explore and try new activities, foster confidence and resilience in campers, such as those who benefit from Easter Seals of Greater Houston and MADE Houston camps.

Why This Matters

When tools and technologies are designed to include everyone, the impact has the potential to impact all people. Individuals with physical, sensory, or learning differences gain confidence and access to opportunities, which leads to more diverse workforces and stronger communities.

Technology, educational tools, and thoughtfully designed programs can reduce barriers, improve academic outcomes, and help prepare individuals for future employment and independent living. Conversely, failing to design inclusively can further entrench inequities related to race, income, and abilities.

For context, while the national graduation rate for students with disabilities has risen to 74%, it still lags behind the 88% rate for peers without disabilities. Technology and inclusive programs help bridge this gap, ensuring that not only more students graduate, but that individuals with disabilities also are better prepared to access higher education, participate fully in the workforce, and engage in social and civic life.

Inclusive tools, such as accessible transportation services, audible pedestrian signals, braille ballots for voting, and short-term device loan programs like TTAP, expand opportunities and promote equitable participation across all aspects of society.

Additionally, research shows that early exposure and inclusion of those living with disabilities, such as in classrooms, community spaces, and club activities, fosters a greater acceptance of differences and proclivity toward inclusive attitudes as children mature. When we begin focusing on acceptance and innovative solutions for all people from the very beginning, our communities are stronger and we increase access to participation for all.

Challenges, Opportunities, and Ripple Effects

Despite progress, obstacles to scaling inclusive technology remain. Many families and schools cannot afford high-end assistive devices, and tools are often developed without input from the users who will rely on them the most.

Although grants and pilot programs exist, systemic funding and support are still limited. Educators, healthcare providers, and city planners also require training and guidance to effectively implement these tools. Overcoming these challenges requires coordinated efforts among technology companies, educators, nonprofits, policymakers, and the communities they serve.

Houston’s rich mix of innovation, research institutions, and nonprofit networks makes it an ideal testing ground for inclusive technology, and we are seeing more advancements daily. Schools and early learning centers are piloting innovative tools, including adaptive learning software, interactive robotics, music therapy, and word prediction programs.

At the same time, medical and therapy programs use simulation labs and telehealth tools to improve treatment for children and adults with disabilities. Civic and public spaces are also becoming more accessible through smart city initiatives such as wayfinding apps, inclusive playgrounds, and sensory-friendly public areas. These examples demonstrate that inclusive technology is about creating meaningful opportunities for everyone, regardless of ability, background, or resources.

When inclusion is prioritized, the benefits extend far beyond individual users. Educational outcomes improve as more students meet learning goals and graduate successfully. Workforce readiness increases as a broader range of skills and abilities enters the labor market. Community equity grows as individuals from underserved communities gain access to tools and experiences that were previously inaccessible.

Increasing participation for students and individuals translates into stronger local and state economies. At its core, inclusive technology creates equity and resilience at both the individual and community level.

Moving Forward

Designing with empathy, investing in equitable access, and acting with urgency are essential to building communities where everyone has the opportunity to contribute. Houston, with its combination of medical research institutions, ed-tech startups, aerospace leadership, nonprofit networks, and pilot programs, is uniquely positioned to lead the nation in inclusive innovation.

By prioritizing technology and programs that serve all learners, the city can demonstrate that meaningful progress is measured not by speed or novelty, but by the number of people who benefit from it. When cities, organizations, and communities commit to inclusive design, they build stronger and more equitable places where everyone benefits and thrives.

---

Pat Prior Sorrells is president and CEO of Camp For All, a Texas-based nonprofit organization. Located in Burton, Texas, the 206-acre Camp For All site was designed with no barriers for children and adults with special needs to experience the joy of camping and nature. Camp For All collaborates with more than 65 nonprofit organizations across the Greater Houston area and beyond to enable thousands of campers and their families to discover life each year. She speaks regularly on the need for inclusive design in public spaces.

7 innovative startups that are leading the energy transition in Houston

meet the finalists

Houston has long been touted as the energy capital of the world, and it's now it's also a leading player in the energy transition — home to numerous startups and innovators working toward a cleaner future.

As part of the 2025 Houston Innovation Awards, our Energy Transition Business category honors innovative startups that are providing solution within renewables, climatetech, clean energy, alternative materials, circular economy, and more.

Seven energy transition companies have been named finalists for the 2025 award. They range from a spinoff stimulating subsurface hydrogen from end-of-life oil fields to a company converting prickly pear cactus biogas into energy.

Read more about these climatetech businesses, their founders, and their green initiatives below. Then join us at the Houston Innovation Awards on Nov. 13 at Greentown Labs, when the winner will be unveiled at our live awards ceremony.

Tickets are now on sale for this exclusive event celebrating all things Houston Innovation.

Anning Corporation

Clean energy company Anning Corporation is working to develop geologic hydrogen, a natural carbon-free fuel, using its proprietary stimulation approaches and advanced exploration modeling. The company said that geologic hydrogen has the potential to be the lowest-cost source of reliable baseload electricity in the U.S.

The company was founded by CEO Sophie Broun in 2024 and is a member of Greentown Labs. Last month, it also announced that it was chosen to participate in Breakthrough Energy’s prestigious Fellows Program. Anning raised a pre-seed round this year and is currently raising a $6 million seed round.

Capwell Services

Houston-based methane capture company Capwell Services works to eliminate vented oil and gas emissions economically for operators. According to the company, methane emissions are vented from most oil and gas facilities due to safety protocols, and operators are not able to capture the gas cost-effectively, leading operators to emit more than 14 million metric tons of methane per year in the U.S. and Canada. Founded in 2022, Capwell specializes in low and intermittent flow vents for methane capture.

The company began as a University of Pennsylvania senior design project led by current CEO Andrew Lane. It has since participated in programs with Greentown Labs and Rice Clean Energy Accelerator. The company moved to Houston in 2023 and raised a pre-seed round. It has also received federal funding from the DOE. Capwell is currently piloting its commercial unit with oil and gas operators.

Deep Anchor Solutions

Offshore energy consulting and design company Deep Anchor Solutions aims to help expedite the adoption of floating offshore energy infrastructure with its deeply embedded ring anchor (DERA) technology. According to the company, its patented DERA system can be installed quietly without heavy-lift vessels, reducing anchor-related costs by up to 75 percent and lifecycle CO2 emissions by up to 80 percent.

The company was founded in 2023 by current CEO Junho Lee and CTO Charles Aubeny. Lee earned his Ph.D. in geotechnical engineering from Texas A&M University, where Aubeny is a professor of civil and environmental engineering. The company has participated in numerous accelerators and incubators, including Greentown Labs, MassChallenge, EnergyTech Nexus LiftOff, and others. Lee is an Activate 2025 fellow.

Eclipse Energy

Previously known as Gold H2, Eclipse Energy converts end-of-life oil fields into low-cost, sustainable hydrogen sources. It completed its first field trial this summer, which demonstrated subsurface bio-stimulated hydrogen production. According to the company, its technology could yield up to 250 billion kilograms of low-carbon hydrogen, which is estimated to provide enough clean power to Los Angeles for over 50 years and avoid roughly 1 billion metric tons of CO2 equivalent.

Eclipse is a spinoff of Houston biotech company Cemvita. It was founded in 2022 by Moji Karimi (CEO and chairman of Cemvita), Prabhdeep Sekhon (CEO of Eclipse), Tara Karimi, and Rayyan Islam. The company closed an $8 million series A this year and has plans to raise another round in 2026.

Loop Bioproducts

Agricultural chemical manufacturing company Loop Bioproducts leverages the physiology of prickly pear cactus grown in Texas to produce bioenergy, food, and remediate industrial wastewater streams. The company uses its remote sensing technology, proprietary image-based machine learning model, and R&D innovation to capture raw biogas from the cactuses and is focused on scaling cactuses as an industrial crop on land.

Rhiannon Parker founded Loop Bioproducts in 2023.

Mars Materials

Clean chemical manufacturing business Mars Materials is working to convert captured carbon into resources, such as carbon fiber and wastewater treatment chemicals. The company develops and produces its drop-in chemical products in Houston and uses an in-licensed process for the National Renewable Energy Lab to produce acrylonitrile, which is used to produce plastics, synthetic fibers, and rubbers. The company reports that it plans to open its first commercial plant in the next 18 months.

Founded in 2019 by CEO Aaron Fitzgerald, CTO Kristian Gubsch, and lead engineer Trey Sheridan, the company has raised just under $1 million in capital and is backed by Bill Gates’ Breakthrough Energy, Shell, Black & Veatch, and other organizations.

Solidec

Chemical manufacturing company Solidec has developed autonomous generators that extract molecules from water and air and converts them into pure chemicals and fuels that are free of carbon emissions onsite, eliminating the need for transport, storage, and permitting. The company was founded around innovations developed by Rice University associate professor Haotian Wang.

The company was selected for the Chevron Technology Ventures’ catalyst program, Greentown Labs, NSF I-Corps and was part of the first cohort of the Activate Houston program. It won first place at the 2024 startup pitch competition at CERAWeek. Solidec was founded in 2023 by Wang, who serves as chief scientist, CEO Ryan DuChanois, and CTO Yang Xia. It closed a $2.5 million seed round earlier this year.

-----

The Houston Innovation Awards program is sponsored by Houston Community College, Houston Powder Coaters, FLIGHT by Yuengling, and more to be announced soon. For sponsorship opportunities, please contact sales@innovationmap.com.

Rice University team develops eco-friendly method to destroy 'forever chemicals' in water

clean water research

Rice University researchers have teamed up with South Korean scientists to develop the first eco-friendly technology that captures and destroys toxic “forever chemicals,” or PFAS, in water.

PFAS have been linked to immune system disruption, certain cancers, liver damage and reproductive disorders. They can be found in water, soil and air, as well as in products like Teflon pans, waterproof clothing and food packaging. They do not degrade easily and are difficult to remove.

Thus far, PFAS cleanup methods have relied on adsorption, in which molecules cling to materials like activated carbon or ion-exchange resins. But these methods tend to have limited capacity, low efficiency, slow performance and can create additional waste.

The Rice-led study, published in the journal Advanced Materials, centered on a layered double hydroxide (LDH) material made from copper and aluminum that could rapidly capture PFAS and be used to destroy the chemicals.

The study was led by Rice professor Youngkun Chung, a postdoctoral fellow under the mentorship of Michael S. Wong. It was conducted in collaboration with Seoktae Kang, professor at the Korea Advanced Institute of Science and Technology, and Keon-Ham Kim, professor at Pukyung National University, who first discovered the LDH material.

The team evaluated the LDH material in river water, tap water and wastewater. And, according to Rice, that material’s unique copper-aluminum layers and charge imbalances created an ideal binding environment to capture PFAS molecules.

“To my astonishment, this LDH compound captured PFAS more than 1,000 times better than other materials,” Chung, lead author of the study and now a fellow at Rice’s WaTER (Water Technologies, Entrepreneurship and Research) Institute and Sustainability Institute, said in a news release. “It also worked incredibly fast, removing large amounts of PFAS within minutes, about 100 times faster than commercial carbon filters.”

Next, Chung, along with Rice professors Pedro Alvarez and James Tour, worked to develop an eco-friendly, sustainable method of thermally decomposing the PFAS captured on the LDH material. They heated saturated material with calcium carbonate, which eliminated more than half of the trapped PFAS without releasing toxic by-products.

The team believes the study’s results could potentially have large-scale applications in industrial cleanups and municipal water treatments.

“We are excited by the potential of this one-of-a-kind LDH-based technology to transform how PFAS-contaminated water sources are treated in the near future,” Wong added in the news release. “It’s the result of an extraordinary international collaboration and the creativity of young researchers.”