Carrie Colbert wasn't planning on becoming a venture capital investor — it just happened organically.

"This has been kind of a backwards process. Our fund was driven by demand," Colbert, founder and general partner of Houston-based Curate Capital, says on this week's episode of the Houston Innovators Podcast. "We were getting such good deal flow in terms of quantity and quality."

Colbert says she originally carved out a practical career and worked her way up the corporate ladder within the energy industry — first at Anadarko Petroleum and then at Hilcorp Energy Co. — for almost 20 years. On the side, she was also establishing herself as a prominent content creator specializing in all things colorful on her blog and Instagram.

It was through the network she created that she started learning about up-and-coming businesses that she wanted to get involved in — first as an angel investor for a few years and now through her VC.

"Instagram turned out to be one of the best networking tools for me," Colbert says. "You can connect with people wherever they are and wherever you are."

A prime example of this interaction was Jordan Jones, founder and CEO of Austin-based consumer goods company, Packed Party. Jones suggested meeting up with Colbert, and the two hit it off. Down the road when it came time to fundraise, Colbert became Jones' first outside investor.

"I've never had to search for deals," Colbert says. "I connect with them on social media or, in pre-pandemic days, I meet them at creative conferences."

Now, under her Curate Capital, Colbert is raising an initial $10 million fund — and she's already committed about 40 percent of that into companies across industries — consumer packaged goods, fintech, health tech, and more.

"We are not industry specific," Colbert says. "Rather, where I have found our sweet spot to be is businesses by women, for women... That's where I think I can provide the most value."

Female founders continue to be funded less than their male counterparts, and Crunchbase reported that last year the discrepancy increased drastically. Colbert recognizes this need and carved out her niche accordingly.

"Women control so much of the spending, and yet are getting so few of the VC dollars. We really see that as an opportunity. It's not a problem we're trying to fix necessarily — we certainly can't rectify it on our own," Colbert says.

Colbert expects her first fund's initial close around July, and she also plans on announcing new investments in the next few weeks. She's also working on bringing on new limited partners and will soon be launching a crowdfunding opportunity to get more women in her network involved.

Colbert shares more about Curate Capital and her advice for her fellow female entrepreneurs on the episode. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.