With Southwest and Allegiant doubling down on Hobby Airport, the travel hub continues to grow. Image via fly2houston.com

In the estimation of frequent flier Chris Martin, Houston's continually expanding William P. Hobby Airport soars as an "exciting and excellent" hub for business travelers.

Martin is senior vice president of global business development in the Houston office of travel agency Wings Travel Management and one of the leaders of the Houston-based Texas Business Travel Association. He says Hobby Airport's location — seven miles southeast of downtown Houston — and its low-cost flight options hold great appeal for business travelers, especially those with tight travel budgets. And that appeal continues to grow, thanks in part to initiatives at Hobby undertaken by Southwest and Allegiant airlines.

On January 8, Dallas-based Southwest, the No. 1 carrier at Hobby as measured by passenger traffic, unveiled a $125 million, 240,000-square-foot maintenance complex at the airport. It's the largest maintenance facility in Southwest's network. The complex includes a 140,000-square-foot hangar for aircraft maintenance.

"The new hangar continues to showcase our dedication to Houston," Southwest spokesman Dan Landson says. "We've grown continuously over the last several years, and we see more growth in our future, which the hangar will help facilitate."

Southwest's new maintenance complex speeds up airline operations in Houston and helps "get travelers on their way more quickly," Landson says.

At the public debut of the maintenance complex, Southwest Chairman and CEO Gary Kelly told reporters that the airline plans to add a "significant" number of flights at Hobby over the next five to 10 years. He suggested that Houston's beefed-up flight schedule could include brand-new routes to South America.

"We see a lot of opportunity to continue growing," Landson says, "and linking Houston to the places that our customers want to go — whether domestically or internationally."

Today, Southwest offers nearly 200 flights a day from Hobby to almost 70 destinations in the U.S., Mexico, the Caribbean, and Latin America. Hobby opened a $156 million, five-gate international concourse in October 2015.

Six days after Southwest took the wraps off its new maintenance complex, low-cost airline Allegiant said that beginning this May, it's launching seasonal twice-weekly service at Hobby with nonstop flights to Asheville, North Carolina; Destin-Fort Walton Beach, Florida; Knoxville, Tennessee; and Savannah, Georgia. No airlines at Hobby currently serve those destinations.

Allegiant will become the fourth airline to operate at Hobby. Aside from Southwest, American and Delta airlines currently fly out of Hobby, but Southwest is the only one with international service. Last year, JetBlue shifted its Houston operations from Hobby to the larger George Bush Intercontinental Airport.

In 2018, Hobby served almost 14.48 million passengers, up 7.7 percent from 2017 and surpassing 14 million for the first time. Figures for 2019 aren't available yet.

Any increase in passenger traffic at Hobby would certainly be propelled by time-constrained business travelers. In a ranking released January 29 by personal finance website FinanceBuzz, Hobby flies into the top spot on the list of the best U.S. airports if you're running late for a departing flight. To come up with the ranking, FinanceBuzz looked at data for the country's 45 busiest airports.

FinanceBuzz says Hobby's low average wait time at security checkpoints, just under 14 minutes, contributed to its No. 1 ranking.

"The chances of catching Hobby at its busiest are pretty low, and its relatively small number of departing passengers each day helps the airport from getting bogged down with too many travelers," FinanceBuzz reports. "While it's lower percentage of on-time flights might hinder those who are punctual, [this] can be the difference between catching or missing a flight for those running late."

By comparison, Bush Intercontinental ranked eighth on FinanceBuzz's list of the worst U.S. airports if you're running late. It's weighed down by an average 25-minute wait at security checkpoints, according to FinanceBuzz.

"Once you get through security, you've got the sixth-largest terminal on our list to navigate, which puts this airport as one of the worst for late travelers," FinanceBuzz reports of Bush Intercontinental.

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5+ must-know application deadlines for Houston innovators

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Editor's note: As 2026 ramps up, the Houston innovation scene is looking for the latest groups of innovative startups that'll make an impact. A number of accelerators and competitions have opened applications. Read below to see which might be a good fit for you or your venture. And take careful note of the deadlines. Please note: this article may be updated to include additional information and programs.

Did we miss an accelerator or competition accepting applications? Email innoeditor@innovationmap.com for editorial consideration.

2026 HCC Business Plan Competition

Deadline: Jan. 26

Details: HCC’s annual Business Plan Competition (BPC) is an opportunity for proposed, startup and existing entrepreneurs to develop focused plans to start or grow their businesses. Accepted teams will be announced and training will begin in late February and run through early June, with six free, three-hour training sessions. Advising will be provided to each accepted team. Applicants can apply as a team of up to five persons. Finalists will present to to gudges on May 27, 2026. Last year, $26,000 was awarded in seed money to the top five teams. In-kind prizes were also awarded to all graduating teams including free products, services and memberships, with an estimated in-kind value totaling $147,000. Find more information here.

University of Houston Technology Bridge Innov8 Hub (Spring 2026)

Deadline: Jan . 30

Details: UHTB Innov8 Hub’s immersive, 12-week startup acceleration program designed to help early-stage founders launch and scale their technology startups. Selected participants will gain access to expert mentors and advisors, collaborate with a cohort of peers, and compete for cash prizes during our final pitch event. The cohort begins Feb. 16, 2026. The program culminates in Pitch Day, where participants present their ventures to an audience of investors and partners from across the UH innovation ecosystem. Find more information here.

Rice Business Plan Competition 2026

Deadline: Jan. 31

Details: The Rice Business Plan Competition, hosted by the Rice Alliance for Technology and Entrepreneurship, gives collegiate entrepreneurs real-world experience to pitch their startups, enhance their business strategy and learn what it takes to launch a successful company. Forty-two teams will compete for more than $1 million in cash, investments and prizes on April 9-11, 2026. Find more information here.

Rice Veterans Business Battle 2026

Deadline: Jan. 31

Details: The Rice Veterans Business Battle is one of the nation’s largest pitch competitions for veteran-led startups, providing founders with mentorship, exposure to investors and the opportunity to compete for non-dilutive cash prizes. The event has led to more than $10 million of investments since it began in 2015. Teams will compete April 8-9, 2026. Find more information here.

TEX-E Fellows Application 2026-2027

Deadline: Feb. 10

Details: The TEX‑E Fellowship is a hands-on program designed for students interested in energy, climate, and entrepreneurship across Texas. It connects participants with industry mentors, startup founders, investors and academic leaders while providing practical, "real-world" experience in customer discovery, business modeling, and energy-transition innovation. Fellows gain access to workshops, real-world projects, and a statewide network shaping the future of energy and climate solutions. Participants must be a student at PVAMU, UH, UT Austin, Rice University, MIT or Texas A&M. Find more information here.

Greentown Go Make 2026

Deadline: March 10

Details: Greentown Go Make 2026 is an open-innovation program with Shell and Technip Energies. The six-month program is advancing industrial decarbonization by accelerating catalytic innovations. Selected startups will gain access to a structured platform to engage leadership from Shell and Technip Energies and explore potential partnership outcomes, including pilots and demonstrations. They’ll also receive networking opportunities, partnership-focused programming, and marketing visibility throughout the program. The cohort will be selected in May. Find more information here.

Houston startups closed $1.75 billion in 2025 VC funding, says report

by the numbers

Going against national trends, Houston-area startups raised 7 percent less venture capital last year than they did in 2024, according to the new PitchBook-NVCA Venture Monitor report.

The report shows local startups collected $1.75 billion in venture capital in 2025, down from $1.89 billion the previous year.

Houston-based geothermal energy company Fervo Energy received a big chunk of the region’s VC funding last year. Altogether, the startup snagged $562 million in investments, as well as a $60 million extension of an existing loan and $45.6 million in debt financing. The bulk of the 2025 haul was a $462 million Series E round.

In the fourth quarter of last year, Houston-area VC funding totaled $627.68 million. That was a 22 percent drop from $765.03 million during the same period in 2024. Still, the Q4 total was the biggest quarterly total in 2025.

Across the country, startups picked up $339.4 trillion in VC funding last year, a 59 percent increase from $213.2 trillion in 2024, according to the report. Over the last 10 years, only the VC total in 2021 ($358.2 trillion) surpassed the total from 2025.

Nationwide, startups in the artificial intelligence and machine learning sector accounted for the biggest share of VC funding (65.4 percent) in 2025, followed by software-as-a-service (SaaS), big data, manufacturing, life sciences and healthtech, according to the report.

“Despite an overall lack of new fundraising and a liquidity market that did not shape up as hoped in 2025, deal activity has begun a phase of regrowth, with deal count estimates showing increases at each stage, and deal value, though concentrated in a small number of deals, falling just [8 percent] short of the 2021 figure,” the report reads.

Sandbox VR brings new gaming center to Houston's tech-savvy population

Get In The Game

Sandbox VR, a futuristic, full-body virtual reality gaming experience, has announced it will enter the Houston market this month, opening its first local gaming center on January 23.

"Houston's reputation as a hub for innovation and technology makes it a perfect fit for Sandbox VR," said Steve Zhao, CEO and founder of Sandbox VR, in a statement. "The city's diverse, tech-savvy population and strong entertainment culture create an ideal environment for our immersive VR experiences. LOL Entertainment continues to exceed our expectations as a partner, and we're excited to bring our cutting-edge virtual reality gaming to Texas's largest city."

The new gaming center opens Friday, January 23 at 797 Sorella Court in CityCentre.

One of the games that stands out is the Stranger Things: Catalyst game, based on the blockbuster Netflix television series. Groups of one to six players will be dropped into the sinister Hawkins Lab and the mysterious Upside Down to fight Demogorgons and other monsters. The game features Matthew Modine reprising his role as Dr. Martin "Papa" Brenner, who imbues players with psychic powers.

Other games include the supernatural pirate title The Curse of Davy Jones and other Netflix tie-ins based on Zack Snyder's Rebel Moon and Squid Game. Sandbox VR offers fully-immersive group play activities that range from combat to puzzle solving for a variety of age groups.

The opening of Sandbox VR is another part of the expansion of LOL Entertainment, who touts itself as one of the pre-eminent hosts of immersive and gaming experiences in the U.S. Sandbox VR will be their first entry into the Houston market, with another immersive group adventure game, Time Mission, set to open at the the Marq'E Entertainment District later this year.

“Bringing Sandbox VR to CityCentre Houston is a big milestone for LOL Entertainment, for Sandbox VR, and for this market,” said Rob Cooper, CEO of LOL Entertainment. “Houston is a fast-growing, experience-driven city, and we’re excited to give locals and visitors a truly immersive, social gaming destination that you can’t replicate anywhere.”

Presale tickets for the grand opening of Sandbox VR are available here. Standard pricing is $55-$65 per event, but Sandbox VR is running a special for 30 percent off with code OPEN30 for those who purchase before Thursday, January 22. Presale buyers are also entered into a drawing for free Sandbox VR for one year.

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This article originally appeared on CultureMap.com.