Cool Pool Tool

First-of-its-kind app for pool sharing splashes into Houston

You can rent this Rice Village-area pool for $50 an hour. Swimply.com

A new app is making a splash in Houston by enabling users to rent pools, Airbnb-style.

Swimply, which launched in Houston last month, promotes itself as the first online marketplace for pool sharing. On the app, someone searching for a cool pool to borrow can sift through offerings based on location, price, and amenities (like grills and hot tubs). A potential customer also can peruse reviews left by renters. Once a renter finds an appropriate pool, he or she then reserves it through the Swimply platform.

A review of Houston-area pools available for rent found prices ranging from $40 to $125 an hour.

For instance, a pool near Rice Village that's listed at $50 an hour is touted as feeling like "a resort in the Italian Riviera." It comes with an outdoor kitchen, hot tub, limestone floors, and even a basketball court.

For $100 an hour, you and your crew can rent a pool in Cypress, complete with a hot tub, barbecue, trampoline, bounce house, pool toys, and a margarita/slushie machine.

Swimply says prices are based on size of the pool area, as well as amenities, rental time, and rental demand. The company also notes that each pool undergoes a safety inspection prior to being listed on the app. Pool owners can use the app to purchase services like pool cleaning and maintenance before and after a renter takes a dip.

"Whether you're stuck at home with the kids, tired from a long day of work (or homework), or just bored, we want you to be able to teleport somewhere awesome with a few clicks of a button," Swimply says on its website. "We want mini-escapes to be as ordinary as visiting a café or [taking] a good nap. Wherever you are, whatever you're doing, it should only take a moment from the time you want to be somewhere happier until the time you actually are."

The app launched with a pilot program in the summer of 2018 and is being rolled out nationwide this summer. Currently, there are also pools for rent in the Austin, Dallas, and San Antonio areas.

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This story originally appeared on CultureMap.com.

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Building Houston

 
 

Emily Cisek, CEO and co-founder of The Postage, joins the Houston Innovators Podcast to discuss tech optimizing after-life planning, B-to-C startup challenges, and a national expansion. Photo courtesy of The Postage

Anyone who's ever lost a loved one knows how stressful the process can be. Not only are you navigating your own grief, but you're bombarded with decisions you have to make. And if that loved one wasn't prepared — as most aren't — then the process is more overwhelming than it needs to be.

On top of that, Emily Cisek realized — through navigating three family deaths back to back — how archaic of a process it was. Rather than wait and see if anything changed, Cisek jumped on the market opportunity.

"I just knew there had to be a better way, and that's why I started The Postage," Cisek, co-founder and CEO of the Houston-based company, says on this week's episode of the Houston Innovators Podcast. "My background had historically been in bringing offline businesses online, and I started doing some research on how I could make this space better. At the time, there really wasn't anything out there."

The tech-enabled platform allows users of all ages to plan for their demise in every way — from saving and sharing memories when the time comes to organizing pertinent information for the loved ones left behind. And, as of last month, users can no generate their own last will and testament.

"We launched the online will maker — it wasn't in my roadmap for another six months or so — because every single person that was coming in was looking at something else on our platform, but then going to the will part and asking, 'Hey is this something I can create here?'" Cisek says.

Recognizing that this was a good opportunity to generate new users, Cisek quickly added on the feature for a flat $75 fee. Then, members pay $3.99 a month to be able to edit their will whenever they need to and also receive access to everything else on the platform.

Cisek saw a huge opportunity to grow with the pandemic, which put a spotlight after-life planning. The silver lining of it all was that more people were discussing after-life planning with their family members.

"We're having more open dialogue about life and end-of-life planning that I don't see any other scenario really bringing that to light," she explains. "In some ways, it's been positive because having the conversation with people has been easier than it had been before."

While anyone can access The Postage's platform, Cisek says she's focused on getting the word out nationally. Following some imminent funding and partnerships, national marketing and growth campaigns are on the horizon.

Cisek shares more on her career and he unique challenges she faces as a B-to-C entrepreneur on the podcast. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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