teen-trepreneur

Houston-area teen scores golden investment from Kendra Scott on Shark Tank

Tyla-Simone Crayton got a big boost from Kendra Scott on Shark Tank. Photo courtesy of Shark Tank

A17-year-old entrepreneur from Missouri City has struck gold with her business, thanks to a Texas-based jewelry superstar.

Tyla-Simone Crayton, who is CEO of her wing-style sauce company Sienna Sauce, scored a $100,000 investment for her business on a recent episode of Shark Tank.

Austin-based jewelry and design maven, Kendra Scott, a guest on the show, took a chance on the Houston-area teen. In return, Scott, who boasts a billion-dollar brand, nets 20 percent of Crayton's company.

"I was so impressed with Tyla-Simone's creativity and drive during her pitch in the tank," Scott tells CultureMap. "As a fellow female entrepreneur and Texan, I'm excited to see our partnership grow."

Crayton first created her own wing-style sauce when she was a mere 8 years old. She and her family, who originally hail from Brooklyn, New York, started selling wings out of their Sienna Plantation home (hence the company name) and quickly hatched a plan for a business. She launched Sienna Sauce when she was 14.

"I would wake up Sunday mornings, hand-bottle the sauce, package it, and then sell it to my local community," Crayton told CultureMap news partner ABC13. "Once I got enough money from that, we were able to go to a professional manufacturer and get my sauce manufactured."

In the episode, Crayton credited Shark Tank for inspiring her to start a business and even harked to a time when her family was homeless. The Sharks were visibly moved and impressed; Scott praised the young entrepreneur, calling her "amazing," declaring, "I am the Shark for you," and promising help with distribution, shelf space, and more.

Sienna Sauce is available in three flavors: tangy, lemon pepper, and spicy. Currently, Clayton's products are available on Amazon and in more than 70 independent stores and chains across Texas and the U.S. — including five H-E-B stores in the Houston area.

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This article originally ran on CultureMap.

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Originally expected to raise $150 million, Mercury's latest fund is the largest raised to date. Photo via mercuryfund.com

A Houston venture capital firm has announce big news of its latest fund.

Mercury, founded in 2005 to invest in startups not based in major tech hubs on either coast, closed its latest fund, Mercury Fund V, at an oversubscribed amount of $160 million. Originally expected to raise $150 million, Fund V is the largest fund Mercury has raised to date.

“We are pleased by the substantial support we received for Fund V from both new and existing investors and thank them for placing their confidence in Mercury,” Blair Garrou, co-founder and managing director of Mercury Fund, says in a news release. “Their support is testament to the strength of our team, proven investment strategy, and the compelling opportunities for innovation that exist in cities across America.”

The fund's limited partners include new and existing investors, including endowments at universities, foundations, and family offices. Mercury reports that several of these LPs are based in the central region of the United States where Mercury invests. California law firm Gunderson Dettmer was the fund formation counsel for Mercury.

Fresh closed, Fund V has already made investments in several companies, including:

  • Houston-based RepeatMD, a patient engagement and fintech platform for medical professionals with non-insurance reimbursed services and products
  • Houston and Cheyenne Wyoming-based financial infrastructure tech platform Brassica, which raised its $8 million seed round in April
  • Polco, a Madison, Wisconsin-based polling platform for local governments, school districts, law enforcement, and state agencies
  • Chicago-based MSPbots, a AI-powered process automation platform for small and mid-sized managed service providers

Mercury's investment model is described as "operationally-focused," and the firm works to provide its portfolio companies with the resources needed to grow rapidly and sustainably. Since 2013, the fund has contributed to creating more than $9 billion of enterprise value across its portfolio of over 50 companies.

“Over the past few years there has been a tremendous migration of talent, wealth and know-how to non-coastal venture markets and this surge of economic activity has further accelerated the creation of extraordinary new companies and technology," says Garrou. "As the first venture capital firm to have recognized the attractiveness of these incredible regions a dozen years ago, we are excited to continue sourcing new opportunities to back founders and help these cities continue to grow and thrive.”

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