when it counts

Houston startup creates new tech to track hair loss treatment

This startup is making sure every follicle of hair on your head is counted. Photo via myhaircounts.com

A Houston startup has launched its first tech tool to track hair loss using AI and machine learning.

MyHairCounts created a hair density imaging kit and app based on proprietary and patent-pending software. The kit includes a variety of items such as scalp imaging guides, a comb, and gel to help individuals photograph their hair follicles at specified angles. Users then upload these photographs into the app for analyses which are delivered within 48 hours. These analyses inform the user whether or not their hair regrowth treatment is effective.

“Checking your shower or bathroom sink is simply not an accurate way to see if you are losing hair, says Gordon Little, CEO of Awareable Technologies, the parent company of the product. “Anyone who is concerned about losing their hair needs accurate information to evaluate their hair regrowth treatment. Until now, tracking your hair density was impossible.”

Little founded the company in Houston 2017, and the team has grown to 20 people working remotely across the country. The analysis process is completed using AI and machine learning. In order to develop this automation, the web developers fed the system countless images of hair follicles so that it could measure and report on hair growth or loss. According to MyHairCounts, individuals only notice hair loss after hair density has decreased by 20 to 30 percent.

“This product really is unique,” says Kenny Robinson, CMO for MyHairCounts. “If you’re concerned about hair loss, this is the only way a consumer can know whether or not what they are doing is truly working.”

MyHairCounts Hair Density Imaging Kit is available on their website and on Amazon. Currently in the soft launch of their products, they are using this time to work closely with individuals and med spas to review and improve the product prior to their official launch. You can purchase the kit for yourself, but MyHairCounts also offers kits to hairdressers looking to better serve their clients.

Using the kit and the app, individuals or hair stylists can track their own or their clients' hair loss. Image via myhaircounts.com

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