Meet The MKT

Massive mixed-use project to bring creative office and coworking space to the Houston Heights

The MKT expects to revolutionize the live-work-play model with everything from retail and restaurant to office and coworking space. Courtesy of The MKT

On a stroll or a spin down the Heights Hike and Bike Trail, you might not notice a complete transformation is eminent. The MKT — a mixed-use renovation and build out project — is getting ready to break ground.

The five-building, 200,000-square-foot project will bring 30 retail and restaurant concepts, and 100,000 square feet of office space together along with four acres of green space, parking, and an outdoor venue alongside 1,000 linear feet of the trail between North Shepherd Drive and Herkimer Street. The MKT name comes from the Missouri-Kansas-Texas railroad — later known as the Katy Railroad — that was transformed into the Heights Hike and Bike Trail.

MKT is a joint partnership between Houston-based Radom Capital, which is behind Heights Mercantile down the street, and Triten Real Estate Partners with capital partner, Long Wharf. The architect behind the project is Austin-based Michael Hsu Office of Architecture. Shop Companies is doing the retail leasing, and JLL's Houston office is coordinating the office leasing space.

"There's nothing in Houston that's like this that's upscale creative office space with a huge retail and restaurant component that's located on a major hike and bike trail right in the city," Russell Hodges, managing director of agency leasing at JLL, tells InnovationMap.

Ultimately, the project, which will break ground in the next 60 to 90 days, is a renovation, as the five industrial buildings that make up The MKT currently exist and were built in the '70s. The transformation will include redoing the facades of the buildings and incorporating green space.

The creative office space, which will be in three of the buildings, is doing something a little different than most office buildings in Houston. Originally, Hodges says they expected interest from TAMI tenants — which stands for technology, advertising, media, and information companies — but the interest they have had so far has been diverse.

"The project caters to the tenant that's looking for something different — looking for, honestly for lack of a better word, cool space," Hodges says. "Someone looking for something to help differentiate their business to leverage their office space to recruit and retain talent."

Another unexpected interested party — coworking tenants. Hodges says the project could house anywhere from 20,000 to 50,000 square feet of coworking space if the right coworking operator comes around.

"I don't think we were necessarily looking for coworking, per say," Hodges says. "But, we've had significant interest from coworking operators. Based on that level of interest, we think that there's demand for coworking in the area. We're looking for the right operator who's brand aligns with the brand of the project. I don't think that's every coworking brand, necessarily."

The team behind The MKT are also planning a second phase of the project for a large space just east of phase one. That concept has yet to be designed, and there aren't any specifics currently available.

Before

Courtesy of The MKT

Before photo of another section of the project.

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Remington Tonar of Cart.com joins the Houston Innovators Podcast this week. Photo via Cart.com

If you're operating a business that sells a product online, you have several options for software to support your efforts and needs as a merchant. However, as one group of Houston entrepreneurs realized, there wasn't a streamlined, one-stop-shop for e-commerce software. That is until Cart.com launched just over a year ago.

And it's been a busy year. The startup is led by CEO Omair Tariq, Chief Commercial Officer Remington Tonar, who previously served in a few leadership roles at The Cannon, and a several other co-founders and C-level execs. Following strategic growth and several acquisitions, the Houston e-commerce software provider now employs over 300 people and has raised around $150 million in venture capital. The suite of software services includes everything a company needs — from managing a storefront to collecting important data and metrics.

"Our platform is really geared toward ambitious companies that have their foot in the door, have sales, and have product-market fit, and now need to level up," says Tonar on this week's episode of the Houston Innovators Podcast. "E-commerce as an industry is highly fragmented — you have so many players, but they don't play well together. Through our end-to-end offering, we are bringing all these things together."

Described as a competitor to Amazon, Cart.com connects the dots for e-commerce companies, and, in fact, works alongside Amazon, too. While Cart.com clients can use the suite of software services to create their own shop, ship out of Cart.com's distribution centers, etc., they can also list their products on Amazon too.

"I like to view Amazon as co-op-etition. We can coexist with Amazon," Tonar says. "We're not antithetical to Amazon. We're not mutually exclusive. We can work with folks who are selling on Amazon to build their direct-to-consumer business, and we are doing that today."

And business are indeed looking for that help, Tonar says on the show. He describes the marketplace as a bit of a monopoly between Amazon, Walmart, and some other players that are essentially squeezing out small or even mid-market companies that can't compete with these larger companies. Walmart and Amazon have the scale necessary to control the end-to-end marketplace, and very few companies have that, Tonar explains.

"Now Cart.com has done the hard work and spent the money to go out and aggregate all of these capabilities. The difference is, we aren't hoarding them. We're offering them as services," he says.

Heading into the holidays, where potential new clients will be focusing on delivering on orders and sales, Cart.com is expecting a busy 2022 in terms of growth. In a lot of ways, the COVID-19 pandemic played a major role in the development of e-commerce and, by extension, Cart.com.

"The pandemic has played a role in overall accelerating the growth of ecommerce as a category and an industry. That growth was going to happen anyways, but it made it more ubiquitous faster," Tonar says. "It's just commerce now. This is just how people purchase and consume things."

Tonar discusses what else you can expect to see from Cart.com in terms of growth, more fundraising, and more. He also shares how he's observed the Houston innovation ecosystem grow over his years in the business. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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