A joint venture between a Houston-based esports tournament software and management company and a Dallas-based college multimedia rights company has expanded into a new market.

Launch Esports, formed by Mainline and Steel Planet Esports, announced a round of competitions that bring structure and continuity to conference-level play for small college conferences and schools across the country, according to a news release.

"Launch Esports and its member conferences are focused on the massive untapped opportunity to reach a community at over 1,500 schools across the nation," says Darin David, president of Launch Esports, in the release. "By bringing the advanced tools, best practices, competition platforms, and live event production to these schools, we are opening a huge opportunity for a collegiate community that reaches 55+ million students and alumni nationwide."

Launch Esports is providing its platform and structure for Division II, Division III, NAIA and community college conferences and universities, including KCAC, Mid-South Conference, Conference Carolinas, Sooner Athletic Conference, and Red River Athletic Conference.

"Our experience with Launch Esports running our Madden Invitational this summer was excellent and has only added to the KCAC's vision of esports as we enter our inaugural year of full competition this fall," said KCAC Commissioner Dr. Scott Crawford. "Launch has delivered on building first-class tournaments for our student-athletes and teams. It is a great feeling to know we are working with the premier partner ensuring a best-in-class experience when it comes to the overall platform, onboarding competitors and teams, marketing competitions, and broadcasting the great competition within the KCAC."

This initiative is just the first expansion for Launch Esports. According to the release, Launch anticipates adding more conferences across various NAIA, Division II, Division III and Community Colleges.

"The Mid-South Conference is proud to partner with Launch Esports as we begin to compete as a conference this fall," says Eric Ward, commissioner of the Mid-South Conference, in the release. "Their knowledge and expertise in competitive gaming will make our initial efforts to sponsor esports as a conference championship seamless and hassle-free."