The energy industry — like the rest of the workforce — is facing an unprecedented combo of challenges. First, there's a persistent pandemic that has spurred what's now known as The Great Resignation. Additionally, the sector is addressing climate change and all the challenges that comes with transitioning the entire industry.

As daunting as this plethora of obstacles can seem, Katie Mehnert is confident her business is equip to help energy companies large and small to prepare their workforce. She founded ALLY Energy to be a platform to support diversity, equity, and inclusion within energy companies as they move forward within the sector's transition.

"We need to start working together as allies to drag this new future forward around the energy transition and energy economy," Mehnert says on this week's episode of the Houston Innovators Podcast. "It is absolutely imperative that the business community, the academic community, and grassroots organizations on the ground are connecting people to these new economic opportunities. The green economy represents a huge shift for Houston.

Mehnert explains how she started ALLY Energy — originally founded as Pink Petro — to move forward DEI initiatives, and she says she started with building an audience first and foremost, but now the technology part of the platform has fallen into place too. Last summer, ALLY Energy acquired Clean Energy Social, which meant doubling its community while also onboarding new technology. On the episode, Mehnert reveals that this new website and platform is now up and running.

"We launched the integrated product a few weeks back," Mehnert says. "The whole goal was to move away from technology that wasn't serving us."

Now, moving into the new year, Mehnert is building the team the company needs. She says she hopes to grow ALLY from two employees to 10 by the end of the year and is looking for personnel within customer support, product developers, and sales and service. While ALLY is revenue generating, she also hopes to fundraise to further support scaling.

Mehnert discusses her plans for 2022 as well as how she's seen the energy industry and innovation ecosystem evolve in Houston and beyond on the podcast. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.