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Houston expert: How to safely promote holiday cheer in the workplace

The holidays are here — but how can you foster in-office holiday cheer and keep it safe in a COVID-19 world? Here are some tips. Photo via Getty Images

With the 2020 winter holiday rapidly approaching, time is running short to plan festivities that are fun, engaging — and safe — amid a global coronavirus pandemic.

While many companies are planning to forego holiday parties this year, there is a strong case to be made that it is more important now than ever to host something special for employees.

It would be difficult to find a company that hasn't somehow been impacted by the coronavirus pandemic. As companies have had to be nimble, reacting to rapidly changing environments, the work aimed at staying relevant and profitable has likely been carried out by loyal employees dedicated to ensuring success. Whether they pivoted to work-from-home, often using their personal resources and spaces to get the job done in sometimes-difficult environments, or they stayed on the front lines as the coronavirus circulated in their communities, employees should be heralded as the year's MVP.

Business leaders should consider hosting holiday celebrations that honor their employees and align with their ongoing safety protocols. For companies that continue to conduct in-person business, holiday celebrations may be safely held outside in Houston's temperate climate. For companies that plan to proceed with virtual celebrations, think outside the box for developing an event that colleagues will enjoy.

Virtual events open up new opportunities

Particularly for companies that have hosted lavish year-end parties but who are concerned about safety, consider providing an unforgettable experience for your employees while they come together separately.

Hire an engaging expert to take your staff on a virtual culinary or cocktail adventure — it might be a mixologist, sommelier, cicerone or chef. Send a curated package containing everything they'll need: cheese board and a mix of local meats, cheeses, nuts, and olives. The expert can teach the co-workers how to assemble a charcuterie board or delve into the history of various cheeses and which wines would pair well. Another might teach how to construct a craft cocktail.

If you are looking for something a bit more cheeky, consider hosting a virtual cookie-decorating event complemented by an ugly-sweater contest. Or, hire a local band to perform a private, virtual concert just for the company.

There is also a host of companies that are working in the virtual space, creating turnkey events that include games, delivered gift boxes and other methods of bringing teams together when they're physically separated. Consider holding such events during work hours: Employees will likely be more willing to participate, and it doubles as a holiday gift that provides a fleeting workday distraction during typically slower periods.

Even for companies with sizable staffs, for those that generally host extravagant parties, these virtual events may cost less than normal holiday celebrations.

Hosting safe in-person events

For companies planning on hosting socially distant in-person celebrations, consider using parking lots to ensure everyone has enough space to stay safe and enjoy themselves. Forego buffet service and either use a catering staff wearing masks and gloves to serve food, or use pre-packaged food and beverages to reduce risk.

Live music or other artistic performances can be a welcomed event during these times.

Or, if there's a desire to bring people together but concerns about safety, consider hosting a drive-in movie for employees and their families. Companies specialize in providing the necessary equipment for such events, and attendees can pick up a goodie box with prepackaged food and drinks to enjoy while the event takes place.

The keys to success are ensuring the events are safe and accessible to everyone who wants to participate, that they provide employees with a feeling of gratitude from their employer and, these days, a nod to the unparalleled times we are facing. Whether companies spend lavishly this year, or reduce cost but still provide heart-felt events, employees will feel the sense of gratitude and appreciation, and that's a big win heading into 2021.

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Jill Chapman is a senior performance consultant with Insperity, a leading provider of human resources and business performance solutions.

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this one's for the ladies

Texas named a top state for women-led startups

A new report finds that the Lone Star State is ideal for female entrepreneurs. Photo via Getty Images

Who runs the world? According to Merchant Maverick's inaugural Best States for "Women-Led Startups'' study, Texas is a great place for women to be in charge.

The Lone Star state cracked the top 10 on the list, earning a No. 6 spot according to the small business reviews and financial services company, which based the study on eight key statistics about this growing segment of the economy. Colorado (at No. 1), Washington, Virginia, Florida, and Montana were the only states to beat out Texas on the rankings—leading the Merchant Maverick team to conclude that "the part of the country that lies west of the Mississippi is great for startups led by women entrepreneurs."

Women-led startups in Texas received $365 billion in VC funding in the last five years, the report found. This is the seventh largest total among U.S. states. Too, about 20 percent of Texans are employed at woman-led firms, which is the fifth highest percentage among states. Roughly 35 percent of employers in Texas are led by women.

A few other key findings that work in female founders' favor: The startup survival rate in Texas is nearly 80 percent. And a lack of state income tax "doesn't hurt either," the report says.

Still there are shortcomings. On a per capita basis, only 1.27 percent of Texas women run their own business. The average income for self-employed women is also relatively low ranking among states, coming in around $55,907 and landing at 31st among others.

This is not the first time Texas has been lauded as a land of opportunity for women entrepreneurs. A 2019 study named it the best state for business opportunities for women. Houston too has proven to support success for the demographic. The Bayou City was named in separate studies a best city for female entrepreneurs to start a business and to see it grow.

Still, as many findings have concluded, the realities of the pandemic loom for all startups and small business owners. The Merchant Maverick study was careful to add: "The pandemic has changed the economic landscape over the past year, and often for the worse.

"This means that not every metric may be able to accurately gauge how a state might fare amidst the pandemic," the report continues. "To help factor in COVID's impact, we included some metrics that take 2020 into account, but it will be a while until we get a full picture of the pandemic's devastation.""

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