In the Driver's Seat

Houstonians rev engines and fulfill fantasies at private racetrack

Dozens of exotic cards were on hand for the party. Photo courtesy of Motor Speedway Resort

An enthusiastic crowd packed Life HTX event center on February 20 to celebrate a new era for Motor Speedway Resort (MSR), the 383-acre private racetrack for motor enthusiasts.

Ever wanted to drive a car with no speed limit, or find a safe, secure garage for your exotic vehicle? How about just have a second-home escape where you can connect with other motor enthusiasts? MSR, located 35 minutes from downtown Houston, is a rare personal playground that combines fantasy, freedom, and play.

At the event, the buzz was palpable. Developers Fabio Covarrubias and Gabriel Haddad announced an exciting new vision to add luxury garage villas, car showrooms, a new health spa, and high-end garages.

Guests browsed dozens of exotic cars, including the only Tramontana supercar in America. Also featured were several Ducati bikes, Lamborghinis, Ferraris, and more. Master of ceremonies John Granato, a radio show host on ESPN 97.5FM, fired up guests with a description and pictures of MSR's exciting future.

"For over 14 years, MSR has been a James Bond fantasyland, uniting motorsport enthusiasts," he said. "It was created as a place where you can drive as fast as you want, laws — and common sense — be damned. It's an exciting destination to bring your dream car for a spin."

And the new plans stirred the fervor. The development includes 800 luxury garages, 10 showrooms, and 245 single-family lots. Granato announced that the first showroom "will be signed today by Carlos Lascale from V1 Moto Ducati."

And motor enthusiasts need not leave their families behind, as the plans will include a state-of-the-art spa with a beautiful pool, workout center, and health treatments.

MSR is a dream for motorists of all types. The track welcomes amateurs who race for fun, professionals who use the track for training, collectors who like a place to show off their cars, and families that can use the facilities to practice and play together.

Just as we know many communities built around golf courses, MSR will become the ultimate community for motor enthusiasts.

The development includes 800 luxury garages, 10 showrooms, and 245 single-family lots. Rendering courtesy of Motor Speedway Resort

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Building Houston

 
 

VR training startup, HTX Labs, has raised funding from an outside investor for the first time. Courtesy of HTX Labs

HTX Labs, a Houston-based company that designs extended reality training for military and business purposes, announced last week that it has raised its first outside capital.

The company has received a $3.2 million investment from Cypress Growth Capital. Founded in 2017, HTX Labs — developer of the EMPACT Immersive Learning Platform — has been granted funding from the Department of Defense as well as grown its client base of commercial Enterprises. The platform uses virtual and extended reality that "enables organizations to rapidly create, deploy, measure, and sustain cost-effective, secure, and centralized immersive training programs, all within engaging, fully interactive virtual environments," per a news release.

“We have been looking to secure outside capital to accelerate the growth of our EMPACT platform and customer base but we hadn’t found the right partner who provided an investment vehicle that matched our needs,“ says HTX Labs CEO Scott Schneider in the release. “We found everything we were looking for in Cypress Growth Capital. They have a non-dilutive funding model that aligns with our capital expectations and have the level of experience that really makes this smart money.

"Cypress has a decade-long track record of success in helping emerging software and services companies achieve scale," he continues. "It is clear that the team’s collective entrepreneurial and operating experience will be of tremendous benefit to us as we focus on expanding our customer base in a very intentional way.”

The fresh funding will go toward growing and scaling the company's operations — both within the current Department of Defense and expansion opportunities into key commercial markets, like heavy industry, manufacturing, and higher education. Additionally, the funding will support increased customer adoption.

“Scott and his team have built an exceptional business that is poised for dramatic growth,” says Cypress Partner Pat McCaffrey in the release. “HTX Labs’ modern, immersive training solution provides clients with a force multiplier for modernizing training and an unmatched ROI.”

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