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In the Driver's Seat

Houstonians rev engines and fulfill fantasies at private racetrack

Dozens of exotic cards were on hand for the party. Photo courtesy of Motor Speedway Resort

An enthusiastic crowd packed Life HTX event center on February 20 to celebrate a new era for Motor Speedway Resort (MSR), the 383-acre private racetrack for motor enthusiasts.

Ever wanted to drive a car with no speed limit, or find a safe, secure garage for your exotic vehicle? How about just have a second-home escape where you can connect with other motor enthusiasts? MSR, located 35 minutes from downtown Houston, is a rare personal playground that combines fantasy, freedom, and play.

At the event, the buzz was palpable. Developers Fabio Covarrubias and Gabriel Haddad announced an exciting new vision to add luxury garage villas, car showrooms, a new health spa, and high-end garages.

Guests browsed dozens of exotic cars, including the only Tramontana supercar in America. Also featured were several Ducati bikes, Lamborghinis, Ferraris, and more. Master of ceremonies John Granato, a radio show host on ESPN 97.5FM, fired up guests with a description and pictures of MSR's exciting future.

"For over 14 years, MSR has been a James Bond fantasyland, uniting motorsport enthusiasts," he said. "It was created as a place where you can drive as fast as you want, laws — and common sense — be damned. It's an exciting destination to bring your dream car for a spin."

And the new plans stirred the fervor. The development includes 800 luxury garages, 10 showrooms, and 245 single-family lots. Granato announced that the first showroom "will be signed today by Carlos Lascale from V1 Moto Ducati."

And motor enthusiasts need not leave their families behind, as the plans will include a state-of-the-art spa with a beautiful pool, workout center, and health treatments.

MSR is a dream for motorists of all types. The track welcomes amateurs who race for fun, professionals who use the track for training, collectors who like a place to show off their cars, and families that can use the facilities to practice and play together.

Just as we know many communities built around golf courses, MSR will become the ultimate community for motor enthusiasts.

A glimpse at the luxury garage villa's interior. Rendering courtesy of Motor Speedway Resort

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Building Houston

 
 

A new executive hire for McCord is going to focus on bringing smart city technology to Generation Park. Rendering courtesy of McCord

A 4,200-acre master-planned development that's rising on the east side of town has created a new role within their executive suite to drive innovation and a new smart city initiative.

Houston-based real estate developer, McCord, has hired Nick Cardwell as vice president of digital innovation. In the newly created role, Cardwell will be tasked with bringing data-driven solutions, digital transformation, and other smart city innovation to Generation Park.

"Sensor technology, machine learning, and big data capabilities have exploded in the last decade and are rapidly outpacing the built world," says Ryan McCord, president of McCord, in a press release. "Bolting this digital future onto aging cities is no easy task. With Generation Park, we have a once-in-a-lifetime opportunity to start from the beginning and rapidly prove up hardware and software technology solutions, at a massive scale."

Both the size of the development — which is larger than Google's Sidewalk Labs project in Canada and Toyota's Woven City in Japan, according to the release — and location are what provides Generation Park with this opportunity for smart city technology.

"Generation Park, while being physically many times larger than most smart city projects, also benefits from being located in a more physically, socially, and economically diverse test bed of a notoriously low-regulation part of the United States — Houston, Texas," McCord continues.

As the development is currently still being worked on, McCord's current focus right now is tapping into data to drive project and design decisions.

Cardwell has a background in technology and was previously overseeing operations and engineering at Austin-based construction software company, Bractlet.

"McCord's vision for Generation Park is the future of commercial development, pushing digital innovation into the forefront and leveraging cutting-edge technologies throughout their portfolio. I am beyond thrilled to join the McCord team and help make that vision a reality," says Cardwell, in the release. "Through the use of experiences, data, and collaborations, we will accelerate learnings and, in turn, advance resources that will truly improve people's lives."

Nick Cardwell has been hired as vice president of digital innovation at McCord. Photo courtesy of McCord

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