Sustainable fashion

Houston nonprofit that's upcycling textiles and clothing opens new store

Magpies & Peacocks has prevented over 220,000 pounds of textiles in landfills by upcycling fabrics for new fashion items. The nonprofit now has a new store to keep up with demand. Magpies & Peacocks/Instagram

Magpies & Peacocks, the nation's only nonprofit design house that collects and reuses post consumer textiles, clothing, and accessories, opens their first permanent retail space in Houston on Saturday, June 1. The Co:Lab Marketplace will be located inside the organization's current warehouse space in Houston's East End.

The 6,000-square-foot space holds luxury upcycled sustainable clothing, jewelry, accessories, and home decor, along with partner sustainable and ethical brands. There will also be a bar offering cocktails and coffee, a lounge area, and a capsule gallery featuring the work of local artists.

Ahshia Berry, vice president and director of communications at Magpies & Peacock, tells InnovationMap that sustainable and ethical brands such as Akoma 1260, Alice D'Italia, Onata Fragrances, and Three Lumps of Sugar, will be available in store.

"People have bought from us from the beginning, but we've grown to that place where we were gettings calls and emails all the time," says Berry in speaking why the organization decided to open a permanent retail space. "We've always had the product as the vehicle for the message and we hope that the impact that the shop has is that not only do you get some cool upcycled products, you get what we're behind."

Sustainability and avoiding unnecessary waste — coupled with fashion — are the goals of the nonprofit, which is also a part of the United Nations Alliance for Sustainable Fashion.

"[We are] diverting textiles from landfills to disrupt the waste in the fashion industry and to teach the next generation of designers artists how to be sustainable and have circularity in their design," Berry says.

Magpies & Peacocks was founded by Sarah-Jayne Smith, CEO, in 2011 after she gathered 50 women together for an event called "Closet Deposits" in effort to live a more sustainable lifestyle, according to Berry. With this event, Smith was able to collect an estimated 3,000 pounds of consumer textiles. Smith was determined to educate individuals about the side of fashion many aren't aware of and the waste that overconsumption creates, Berry shares.

"We have diverted about 220,000 pounds of post-consumer textile waste from landfill," says Berry, "and we have upcycled about 5,000 products."

The organization, which has been located in the East End warehouse for three years, currently has two full-time and four temporary employees. Magpies & Peacocks has an advisory board of six and executive board of 10.

"Each year we evolve, Texas is the perfect place to do manufacturing because we're a port city, we have enough space, and you can still rent pretty cheaply here," says Berry. "We make everything here in Houston, nothing gets shipped away, we work with makers and a small batch manufacturer right here in Houston and Sarah-Jayne still makes a good bit of our own things, and all of our designers are from here."

Berry tells InnovationMap that Magpies & Peacocks also partners with local organizations and businesses.

"We are in five stores currently, and probably before the end of the year, another five and possibly the airport," Berry says. Berry adds that the nonprofit has also done projects with Visit Houston, including upcycling and designing the cadet uniform for the visitor bureau's moon landing mascot Spacey Casey.

"That was made from a tablecloth that The Events Company donated to us," says Berry. "We're also supported by the Houston Arts Alliance … and we've been granted by Patagonia."

Sales from the retail store directly fund nonprofit arts and environmental programming and their community give back initiatives.

"We also have e-commerce and there are products you can buy online," Berry says. "Sixty to seventy percent of our profits come from our upcycled products."

Magpies & Peacocks store hours are Monday through Friday from 11 a.m. to 6 p.m. and Saturday from 11 a.m. to 4 p.m. at 908 Live Oak.

What's in store

Courtesy of Magpies & Peacocks

The new store opens Saturday, June 1.

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Building Houston

 
 

Capital Factory's Houston HQ will be in The Ion. Photo courtesy of The Ion

A company that supports entrepreneurship and startups across the Lone Star State with mentorship and funding has announced its new homebase in Houston.

Capital Factory has revealed a new programming partnership with The Ion. Through the collaboration, Capital Factory will host programming, events, and resources within the innovation hub to grow, educate, and support Houston-based startups and entrepreneurs.

"Capital Factory's presence at The Ion will further expand the opportunities for startups and innovators in the Houston region, while strengthening an important pillar of the Texas Startup Manifesto," says Joshua Baer, founder and CEO of Capital Factory, in a news release.

Capital Factory was founded in Austin in 2009 and boosts on being the most active investor in Texas, deploying smaller investments to a multitude of early-stage startups. According to Crunchbase's data, the entity has invested in over 160 companies with 20 exits. Capital Factory officially entered the Houston market in 2019 and doubled down its presence last year when it merged with Station Houston.

Now, with its Houston headquarters moving into The Ion, the two innovation partners will take an inclusive approach to creating connections between innovators, mentors, investors, and markets, per the release.

"We are thrilled to have Capital Factory as a programming partner at The Ion" says Jan E. Odegard, executive director of The Ion, in the release. "The Ion seeks to work with key partners and established brands to help build a rich and inclusive set of startup services that can support all innovators and startups wherever they are in their entrepreneurial journey. Capital Factory brings a proven track record for providing entrepreneurs with services and investments that brings great value not only to The Ion ecosystem, but also to the entire Houston innovation ecosystem."

Capital Factory's first event at The Ion will be Open Coffee on November 16th followed by Open Coworking all day, Baer adds in his statement.

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