For most of Gina Luna's career, which includes two decades at JP Morgan before running her own strategic consulting firm, her bread and butter has been working with privately held, lower-middle market companies. Her latest endeavor is no different.

Luna — along with Paul Hobby, and Peter Shaper at Genesis Park — have joined forces to create GP Capital Partners, a new $275 million fund structured as a Small Business Investment Company. The fund will deploy funding into 20 to 25 companies within the region.

"The four of us just thought there was a real opportunity to bring this kind of capital to middle market companies in Houston, Texas, an the Gulf Coast region," Luna says on this week's episode of the Houston Innovators Podcast. "We have already seen, even in the relatively early days, there is a need an an opportunity to invest in great companies, and we are really excited to be doing that."

Luna explains how, in the world of financing, there's been a gap for this niche. Startups and small businesses have access to venture capital and grants, in some cases, and high-growth businesses might be able to garner private equity funding. And, as Luna knows from her time at JP Morgan, there's loans and banking. But what caught her and her partners' attention was the SBIC model, which is more akin to a private debt or equity fund, but some of the capital comes from SBA and some from private capital from limited partners.

Specifically, the new fund is targeting companies with $10 to $50 million in revenue, but are going through a transition and need funding to support the business through it.

"Ofter, their embarking on aggressive period of growth and need capital to support that, they could be making an acquisition, or it could be a transition between one generation and the next," Luna explains. "It's typically around some kind of event at some stage of the company's life that's not typically provided by a bank. ... Importantly, the owners maintain control, which is very different from a private equity situation."

In terms of deal flow, Luna explains that through her fellow partners and LPs networks, GP Capital is in a great spot to identify the right companies to invest in.

Luna is no stranger to the tech ecosystem in Houston either. After serving as chair of the Greater Houston Partnership, she was instrumental in founding Houston Exponential as the founding chair and board member. She also has supported other tech organizations as an adviser or board member, her latest appointment being with California-based media company, Roku.

She shares more on how she's seen the Houston innovation ecosystem evolve and what she looks for in supporting startups on the podcast. Listen to the full interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.