Just keep swimming

5 startups pitch at Houston's first Dolphin Tank event

Five female startup founders presented at Houston's first Dolphin Tank pitch event. Getty Images

As intimidating as Shark Tank sounds, pitching your company to a group of investors or fellow entrepreneurs can be a very helpful activity. Feedback is crucial for growth and future success.

That's why Amy Millman co-founded Springboard Enterprises and, eventually, launched a female-focused, friendly pitch program called the Dolphin Tank. On October 8, Houston had its first opportunity to host its own Dolphin Tank at Rice Universities LILIE Lab with local women-led startups.

"Entrepreneurship is not a spectator sport," Millman says at the event. "The more people participate in helping companies, the more successful they will be."

Here are the five inaugural Houston Dolphin Tank presenters and the feedback they received from the event.

LAMIK Beauty

Kim Roxie was in makeup sales, and she was frustrated. She wanted to help each of her customers find their perfect makeup match, but it was just impossible. She decided that if the existing makeup brands weren't creating inclusive products, she was going to do it herself.

She founded LAMIK Beauty, which Roxie tells the crowd stands for "Love And Makeup In Kindness." Once she decided she was going to make her own cosmetics line, she began what ended up being eye opening research.

"I started to look at the ingredients inside makeup, and I was pissed off," she says. She wanted her makeup line to have way less of the synthetic ingredients and chemicals other brands have.

She went to New York and met a chemist who had just retied from Estée Lauder and really got the ball rolling on LAMIK. Now, she has some influencers and celebrities wearing her makeup, but wants to serve the underserved. She is looking for $500,000 in investment and plans to do $1.5 million in revenue for her first year of business.

"Women of color spend 80 percent more on cosmetics, but only get 10 percent of the retail shelf space," Roxie says. "That's horrible."

The panelists and the crowd gave their own feedback, and one audience member reminded Roxie that clean products are having a moment, citing another Houston-founded skincare line, Drink Elephant, being acquired recently for $845 million.

Devali

A worker dies of toxic exposure or a heat-related incident in the workplace every 30 seconds somewhere in the world, according to a report from the United Nations, and debilitating injuries happen every three seconds, says Irene Brinker, CEO and founder of Devali.

Through partnerships, Brinker has created a sock and boot-based technology that is capable of detecting early signs of heat stroke, hypothermia, dehydration, and fatigue, as well as gas exposure.

Brinker expresses how new her venture is, and is primarily looking for introductions and potential pilot partnerships.

The feedback Brinker got from the panelists was to reorganize her presentation to talk more about her product and herself upfront. And, something a lot of women struggle with, to not apologize or say "sorry" so offhandedly.

Skin Probiotics

As great and life saving as modern medicine is, some medicines, processed foods, and new age practices affect the chemical balance of our skin. Ellie Hang Trinh discovered the power of probiotics for her kids' digestive system, and then learned of the positive effect they have on skin too. She created Skin Probiotics to sell topical products to treat skin issues.

"We're helping people with dermatitis, which affects about 81 million people in the United States currently, and 20 percent of that is children under the age of 6," Trinh says.

Trinh's plant-based products are safe for children — even newborns. She offers clients a 30-day money back guarantee, which she says she's only had two customers return the product due to allergies.

The feedback Trinh got from the crowd is to focus a bit on the science behind her product, and commended the personal story she has that lead her to her product.

TaxTaker

There are millions of dollars in tax credits that startups and small businesses are missing out of. The process of getting this money back is confusing, clunky, and impossible to navigate for a small staff focused so hard on growing their company and product.

It's estimated that 90 percent of companies aren't taking advantage of these rebates, says Ari Palmer, founder and CEO of Austin-based TaxTaker. Palmer's business is focused on automating this process to make it easier for entrepreneurs.

"You can kind of think of it as a TurboTax for this matter," Palmer says. "We came out of pilot testing in June, and in the first 120 days, we captured $1 million back for startups, and we are generating revenue."

Palmer is looking to raise $500,000 to expand on some product integrations.

The Dolphin Tank feedback was positive but encouraged her to go into a little bit more detail about the solution she's providing and quantify the money and time she's saving for startups.

Organized SHIFT

Landi Spearman knows stress. A former consultant, she had a busy job and even some personal issues that led her to pushing down her stress and emotions. It was extremely unhealthy. Spearman founded Organized SHIFT to help people in that same situation get out if it.

"We help major retailers get their 'shift' together," Spearman says. "We make sure their mid-level managers are processing their emotions, handling complex decisions, and handle confrontations."

Organized SHIFT uses virtual reality to train and educate this key demographic. It's good for the company and good for its employees.

The panelists commending Spearman on her personal story but asked her to consider leading with her expertise and her professional background and to emphasis the money-making side of the business, since it is a B2B, for-profit company.

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Building Houston

 
 

Sieve Health is an AI cloud-based SaaS platform designed to automate and accelerate matching patients with clinical trials. Photo via Getty Images

On many occasions in her early career, Dr. Arti Bhosale, co-founder and CEO of Sieve Health, found herself frustrated with having to manually sift through thousands of digital files.

The documents, each containing the medical records of a patient seeking advanced treatment through a clinical trial, were always there to review — and there were always more to read.

Despite the tediousness of prescreening, which could take years, the idea of missing a patient and not giving them the opportunity to go through a potentially life-altering trial is what kept her going. The one she didn’t read could have slipped through the cracks and potentially not given someone care they needed.

“Those stories have stayed with me,” she says. “That’s why we developed Sieve.”

When standard health care is not an option, advances in medical treatment could be offered through clinical trials. But matching patients to those trials is one of the longest standing problems in the health care industry. Now with the use of new technology as of 2018, the solution to the bottleneck may be a new automated approach.

“Across the globe, more than 30 percent of clinical trials shut down as a result of not enrolling enough patients,” says Bhosale. “The remaining 80 percent never end up reaching their target enrollment and are shut down by the FDA.”

In 2020, Bhosale and her team developed Sieve Health, an AI cloud-based SaaS platform designed to automate and accelerate matching patients with clinical trials and increase access to clinical trials.

Sieve’s main goal is to reduce the administrative burden involved in matching enrollments, which in turn will accelerate the trial execution. They provide the matching for physicians, study sponsors and research sites to enhance operations for faster enrollment of the trials.

The technology mimics but automates the traditional enrollment process — reading medical notes and reviewing in the same way a human would.

“I would have loved to use something like this when I was on the front lines,” Bhosale says, who worked in clinical research for over 12 years. “Can you imagine going through 10,000 records manually? Some of the bigger hospitals have upwards of 100,000 records and you still have to manually review those charts to make sure that the patient is eligible for the trial. That process is called prescreening. It is painful.”

Because physicians wear many hats and have many clinical efforts on their plates, research tends to fall to the bottom of the to-do list. Finding 10-20 patients can take the research team on average 15-20 months to find those people — five of which end up unenrolling, she says.

“We have designed the platform so that the magic can happen in the background, and it allows the physician and research team to get a jumpstart,” she says.” They don’t have to worry about reviewing 10,000 records — they know what their efforts are going to be and will ensure that the entire database has been scanned.”

With Sieve, the team was able to help some commercial pilot programs have a curated data pool for their trials – cutting the administrative burden and time spent searching to less than a week.

Sieve is in early-stage start up mode and the commercial platform has been rolled out. Currently, the team is conducting commercial projects with different research sites and hospitals.

“Our focus now is seeing how many providers we can connect into this,” she says. “There’s a bigger pool out there who want to participate in research but don’t know where to start. That’s where Sieve is stepping in and enabling them to do this — partnering with those and other groups in the ecosystem to bring trials to wherever the physicians and the patients are.”

Arti Bhosale is the co-founder and CEO of Sieve Health. Photo courtesy of Sieve

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