Golden ticket

Houston author and consultant opens 'Wonkaland for business' studio and lab

Brad Deutser's Deutser Clarity Institute opens on May 1. Courtesy of DCI

Brad Deutser is taking his approach to business consulting and creative thinking to a whole new level with the Deutser Clarity Institute. The idea accelerator, think tank, and learning lab opens next month in Uptown.

"The Deutser Clarity Institute has captured the imagination of leaders across the country," says Deutser in a release. "Even with the available science on environmental design and leadership learning, we took a chance and pushed creativity and innovation to the farthest reaches to develop a fundamentally different space, way of learning and learning curriculum. We are also producing game changing research which will influence how leaders drive engagement." (Deutser serves on the board of InnovationMap.)

It's the first location for the Houston-based consultancy, which has a diverse staff made up of academicians, business leaders, professional athletes, and more. Deutser — who published his business strategy book, Leading Clarity, last year — has a goal to translate scientific studies and research into immersive education for business leaders. The institute's website describes it as "Wonkaland for business" and is supposed to surround its visitors with an imaginative space for clients' creative exploration.

Here are some design elements you can expect at DCI, according to the release:

  • A 6-by-6-foot glass "Clarity Performance Index"
  • A 10-by-10-foot energy obstruction grid
  • 15 magic spinning cubes (games on two sides, whiteboard on one side and clarity exercise on one side of each cube)
  • A "higher thinking" leadership game/journey on the ceiling
  • A mirrored reflection room with exercises on each mirror and window pane
  • The brain labyrinth
  • A positivity beam
  • A "leadership weave" which is a live research project on leadership competencies by industry.
  • Tactile and engaging tools, like: magnets, stickers, colorful markers, multi-sized sticky notes and more.

Along with its grand opening, DCI is releasing its findings from a study on employee engagement. According to the release, the study analyzed over 13,500 employees in 13 areas that correlate to performance of organizations. Three of the 13 areas — vision + values, leadership, and team capability — have the biggest impact on employee retention and engagement.

InnovationMap is co-hosting the grand opening of the space.

Creative space

Courtesy of DCI

The institute was designed with creativity in mind.

The Cannon is expecting to open by the end of next month. Courtesy of The Cannon

If all goes according to plan, The Cannon's new space will be up and running by the end of June. The bulk of the construction, which started a little over a year ago, is done, and the team is on the home stretch.

The original plan was to open in March, but construction faced a series of setbacks due to weather.

"Houston's rainy winter pushed back our initial timeline a bit, but we are currently on track for opening late next month and are excited to get our amazing community moved into our brand new home," says Lawson Gow, founder and CEO of The Cannon. "We can't wait to show off our space to Houston's entrepreneurial community through events, programming, new partnerships and more, continuing in our mission to support Houston's startups and small businesses."

Two Houston-based companies are responsible for the 120,000-square-foot, 32-acre coworking and entrepreneurship campus in West Houston — Burton Construction is the general contractor and Abel Design Group is the architect.

The new space is already 80 percent pre-leased. Currently, The Cannon has a 20,000-square-foot space next door to the construction site. While companies working out of this so-called "waiting room" building will be moving over, Gow, who is the son of InnovationMap's CEO, is excited to announce a few new startups excited to call The Cannon home next month.

The goal of The Cannon's project is to fulfill a need Gow says he recognized in Houston.

"The problem that we're addressing — every startup is addressing a problem — is Houston has really struggled to develop vibrant startup communities," Gow tells InnovationMap in a previous interview. "Entrepreneurs and talent will leave to go to Austin and beyond, and so the mission was to create a place and an infrastructure and a density of resources to prevent them from having to do that and keep our entrepreneurs here."

The new space will allow Gow and his team to host pitch events and even live fundraising events, due to a partnership with LetsLaunch.

Progress

Courtesy of The Cannon

The Cannon's construction delays were mostly due to a rainy season in Houston.

Take a video tour of The Cannon here:

The Cannon Flythrough www.youtube.com