Face first

Growing Houston tech company using facial recognition for event security

Zenus Biometrics uses its facial recognition software to provide seamless check in at events around the world. Courtesy of Zenus Biometrics

Long, inefficient check-in lines at events or conferences could be a thing of the past with the technology from a Houston company.

Zenus Biometrics, is changing the game of event registration and security through facial recognition.

"Over the last 12 months, we've done more than 50 events all over the world," says co-founder Panos Moutafis. "And for the most part, what we're hearing from these planners is that this is a very new technology and they want to be at the forefront of it."

The software system overlays on already-existing ticketing and registration platforms for event hosting companies. During the registration process, attendees are prompted to either take a selfie or upload an existing headshot. Those who are leery of the process or simply don't want to participate can easily opt out.

Zenus' programming can take a group photo, select all the faces in it and prompt the attendee to select himself. It will also advise whether an image is too blurry for use and suggest uploading another image instead. Once participants arrive at the conference, they approach a camera at check-in. The software recognizes their faces and pops up a menu that asks them to confirm their identity. The process takes seconds.

"This really allows for controlled access," said Moutafis. "Some people might look to game the system – they might register for themselves and then hand off their conference badge to someone who didn't pay to attend. Zenus allows companies to have more security over attendees."

He said the system can also work to limit access. If a company wants to set up a VIP or secure space, they can upload images of those they wish to allow beyond a certain point into Zenus' platform and anyone who doesn't match the facial recognition will be turned away.

The pioneering company operates from a headquarters in Houston's EaDo, and has clients around the globe. Back in November, it took home the prestigious Tech Award at IBTM World in Barcelona, one of the world's leading conferences for the meetings and event industries.

Moutafis said that in addition to being a leading-edge service provider, Zenus balances privacy with innovation. The company doesn't record the emails, contact information or credit cards for conference attendees using the facial recognition platform — only the uploaded images. And those are deleted days after the conference ends. The opt-in feature means that anyone who might feel skittish about the technology doesn't need to use it, and traditional check-in methods will be available onsite for them.

Over the next year, Zenus is perfecting and rolling out a new high-resolution camera that can be mounted in event rooms that will count the faces of those in the meeting or seminar. It's designed to provide a layer of analytics for event planners, capturing how many people attended the session. It can also record their expressions and provide data that can be used to determined how well the session was liked by the audience.

"We just added two more people to our team, so we have a staff of about seven now," he said. "We also work with a team of consultants. Here in Houston, our headquarters has a vibrant, cool feel to it. We're growing and it's exciting."

Born in Greece, Moutafis came to Houston in 2011 to work on his Ph.D. in computer science at the University of Houston. Armed with a B.A. in statistics, he was seeking a way to combine his analytical background with developing algorithms in artificial intelligence. It turned out that the lab he was attached to at UH was focused on facial recognition software.

"That was a different kind of problem to me, and I like a challenge," he says. "And I was attracted to the idea of using facial recognition as a security measure. No matter where you go, whether it's the bank or using a credit card for a purchase in some places, you have to verify your ID. Facial recognition is one of the most frictionless ways to do this."

In 2015, his last year of doctoral studies, he received an National Science Foundation grant that gave him funding to build a team and research what would become Zenus. He also received mentorship and advising about whether he had a viable idea and how to bring it to the marketplace. The following year, he massaged his concept, changed its logo and name, and Zenus was born.

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Building Houston

 
 

The latest Houston innovation news includes a name for the burgeoning Texas A&M University campus in the Texas Medical Center. Photo courtesy of TAMU

Houston's innovation ecosystem has been booming with news, and it's likely some might have fallen through the cracks. From a Texas university naming its burgeoning new campus to a Houston SaaS startup with fresh funds, here are some short stories in Houston innovation.

ThoughtTrace raises $10M series B

ThoughtTrace has received investment from Chevron Technology Ventures. Photo via thoughttrace.com

ThoughtTrace Inc., a Houston-based software-as-a-service startup closed a $10 million series B round led by Canadian venture capital fund McRock Capital with contribution from Houston-based Chevron Technology Ventures.

"Chevron Technology Ventures (CTV) pursues externally-developed technologies and new business solutions that have the potential to enhance the way Chevron produces and delivers affordable, reliable and ever-cleaner energy," says Barbara Burger, president of CTV, in a release. "ThoughtTrace fits that mandate with the potential to automate the complex, time-consuming, and document-intensive workflows required for our ongoing business operations."

ThoughtTrace's software quickly analyzes documents and contracts and produces results at a fraction of the cost and time of traditional methods. With the fundraising deal, Scott MacDonald, McRock's co-founder and managing partner, will join ThoughtTrace's Board of Directors.

"We are extraordinarily excited to have both McRock and Chevron join the team. McRock brings a great background in the industrial space, which we see as a great fit. In the case of Chevron, they went from being a new customer in 2019 to an investor in 2020," says Nick Vandivere, ThoughtTrace CEO, in a release.

"With the new capital raise, ThoughtTrace will accelerate its investment in creating AI with unparalleled speed and accuracy, grow strategic partnerships and platform integrations, and add to its existing team of talented professionals, all of which will bring further value to the growing ThoughtTrace customer-base," Vandivere continues.

Texas A&M names its Texas Medical Center campus

The new campus will be called Texas A&M Innovation Plaza. Photo courtesy of Texas A&M University System

After announcing its plans for a $546 million medical complex in Houston's Texas Medical Center in February, Texas A&M University has released the name of the 5-acre campus rising at the intersection of Holcombe Boulevard and Main Street: Texas A&M Innovation Plaza.

The project will be completed in phases. The first phase, which will open later this year, is a renovation of an 18-floor building at 1020 Holcombe Blvd., which will to be the new home for EnMed, a dual degree program that produces both a master's in engineering and a medical degree.

"EnMed is just the first example of innovation that Texas A&M System intends to bring to the Texas A&M Innovation Plaza," says Chancellor John Sharp in a news release. "We are excited to have such a visible location in the Texas Medical Center."

Rice Business Plan Competition lays out virtual plans

The competition must go on. Photo via rbpc.rice.edu

This year's Rice Business Plan Competition, which was planned for March 26 to 28, was canceled due to COVID-19, but the Rice Alliance for Technology and Entrepreneurship has decided to offer up an alternative: A virtual RBPC. Forty two student teams will compete over three virtual events.

  • Elevator Pitch Competition on June 17 (Open to the public): Each team will deliver 60-second pitches.
  • Round 1 on June 18 (Open to startups and judges only ): Each team will deliver 10-minutes to pitch to a panel of judges followed by Q&A.
  • Live finals on June 19 (open to the public): The seven finalists will pitch to the judges, and following a round of questions from judges, the winners and prizes will be announced.

Two health care educational institutions team up for new program

Xavier University and Baylor College of Medicine have launched a collaborative medical track. Photo by Dwight C. Andrews/Greater Houston Convention and Visitors Bureau

Louisiana's Xavier University and Baylor College of Medicine in Houston have joined forces to allow Xavier students a smooth transition into Baylor's graduate programs. Xavier students, including traditionally underrepresented minorities — according to a press release — will have the opportunity to apply for the program in November. Three students will be selected for the program, which facilitates acceptance into the medical school.

"Our commitment at Baylor College of Medicine to diversity and inclusion creates the best environment for success across our mission areas of healthcare, research, education and community outreach," says Dr. Paul Klotman, president, CEO and executive dean of Baylor College of Medicine, in the release. "This important collaboration with Xavier University will strengthen this commitment, and I look forward to welcoming students from this new partnership into the Baylor family."

Klotman continues to express how inclusiveness is a priority for BCM and for this partnership.

"We live in a world where healthcare is changing and evolving," says Dr. Anne McCall, provost and senior vice president for Academic Affairs at Xavier, in the release. "This partnership will further equip our students with the diverse tools and training that they'll need to foster equity in the medical field and compete on an international level."

University of Houston begins offering virtual tours for perspective students

Potential UH Cougars can get the 411 on campus via a virtual tour tool. Photo via uh.edu

Before COVID-19 sent everyone home and canceled gatherings, classes, and events across the world, the University of Houston was already working on a way for potential students to tour and learn more about the campus. Now, in light of the pandemic, UH has released this virtual tour offering complete with live interaction from UH student ambassadors.

"I'm really excited about the live component we just added because prospective students can ask questions just like during a face-to-face campus tour and that interaction is invaluable," says Mardell Maxwell, executive director of UH Admissions, in a release. "UH is so committed to access, and we see this as a great opportunity not only for students in Houston and Texas, but for those coming from out of state. We are opening up access to campus across the world."

Anyone can sign up for a tour online through the university's website.

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