Vroom, vroom

Houstonians get revved up at exclusive AutomotiveMap launch party

Gow Media launched a new platform and sister site to InnovationMap with a reception at The Grove on Nov. 5. Photo by Jacob Power

On a crisp Election Night evening, Houstonians motored to The Grove to mix and mingle at the exclusive launch party for the hottest new destination for car lovers, AutomotiveMap.

The newest site from Gow Media and the team behind CultureMap, InnovationMap, and SportsMap, AutomotiveMap will steer passionate readers to the latest car news and inside looks at the hottest rides, from an army of in-the-know experts.

The exclusive event featured a host of business leaders, social stars, and motoring enthusiasts. Gow Media CEO David Gow welcomed guests, explaining the "wild ride" growth of Gow Media's platforms and introducing the new site and founding editor, Eileen Falkenberg-Hull.

"What I love about Eileen is that she knows everything about about autos, she's a great writer, and she's savvy," Gow noted.

Falkenberg-Hull laid out the map for AutomotiveMap. "AutomotiveMap appeals to the average customer with the goal of informing their purchasing decisions," she explained. "It engages with enthusiasts and works to encourage enthusiasm among those discovering their passion. And it covers a wide variety of material from new cars to auto industry innovations to sexy cars and car culture."

While trading cool car stories, guests noshed on a feast provided by The Grove, including bacon-wrapped quail, fried truffle macaroni and cheese, tuna tartare tacos, avocado toast with lentils and radishes, and fried fish fritters. A smorgasbord in the form of a massive antipasto station with cured meats and cheeses greeted diners.

Attendees also snapped pics at the selfie booth and clamored around ESPN 97.5 hosts Fred Faour, A.J. Hoffman, and Glenn Davis as the teams broadcasted live from the event.

"I don't think people realize how many people have a passion for cars in this city," said avid car collector Alan Stein, whose collection ranges from a 1935 Chrysler AirFlow to new Ferraris. "A lot of it is under the radar. I think people love their cars, their collections, and so this will be interesting."

Seen in the crowd were NBA legend, Elvin Hayes; Nick Florescu; Elizabeth Stein; Lawson Gow; John and Leah Manlove; John and Mary Craddock; David Stevenson; Scott and Linda Burdine; Steven and Andi Berkman; Mark and Meredith Barineau; Audrey Gow; Natalie Harms; Chris Dvorachek; Justin Makris; and Neal Patel.

Revved-up enthusiasts can follow AutomotiveMap daily as well as on Facebook, Instagram, and Twitter.

"The launch party is just the beginning," said Falkenberg-Hull. "AutomotiveMap will evolve to be a true multimedia destination for everything automotive."

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This article originally ran on CultureMap.

AutomotiveMap is the newest outlet from Gow Media. Courtesy graphic

The automotive industry is now on the map. Gow Media, the large multi-platform media company with leading online destinations CultureMap, SportsMap, and InnovationMap, as well as sports radio properties ESPN 97.5 FM in Houston and SB Nation Radio, has announced the launch of its newest outlet, AutomotiveMap.

The new site will cover industry news from coast to coast, provide auto reviews, showcase innovation, and serve as a thoughtful guide to consumers.

"We are excited to add AutomotiveMap to our portfolio of media platforms," says David Gow, CEO of Gow Media. "We now have four content categories — culture, sports, innovation, and automotive — all under the 'map' brand identity. And we love that each of these categories taps into the passions of our audiences.

"Eileen Falkenberg-Hull will serve as inaugural editor of AutomotiveMap. She brings 10 years of digital publishing experience to her new position and has covered the automotive segment exclusively for five years, with regular bylines in Trucks.com, U.S. News & World Report, and American City Business Journals. She is a co-host of Let's Talk Wheels on SB Nation Radio.

In her new role, Falkenberg-Hull will report to Arden Ward, vice president of editorial for Gow Media statewide. "Eileen is an outstanding addition to our team," says Ward. "Her enthusiasm for the auto industry is unmatched, and, as editor, she blends her extensive knowledge with an approachable voice that connects to our readers."

"I am thrilled to become part of Gow Media," says Falkenberg-Hull. "I have been impressed with the creative energy, professionalism, and commitment to storytelling that the team has. AutomotiveMap will be both informative and highly engaging; it will educate consumers and delight enthusiasts."

AutomotiveMap is the latest addition to Gow Media's ever-growing portfolio. Since acquiring CultureMap in February of 2017, Gow has launched SportsMap; InnovationMap; and GiftingMap, an e-commerce site.

"Our other site launches are going very well — we are experiencing tremendous audience and revenue growth — enabling us to step out again with AutomotiveMap," says David Gow.

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This article originally ran on CultureMap.