Vroom, vroom

Houstonians get revved up at exclusive AutomotiveMap launch party

Gow Media launched a new platform and sister site to InnovationMap with a reception at The Grove on Nov. 5. Photo by Jacob Power

On a crisp Election Night evening, Houstonians motored to The Grove to mix and mingle at the exclusive launch party for the hottest new destination for car lovers, AutomotiveMap.

The newest site from Gow Media and the team behind CultureMap, InnovationMap, and SportsMap, AutomotiveMap will steer passionate readers to the latest car news and inside looks at the hottest rides, from an army of in-the-know experts.

The exclusive event featured a host of business leaders, social stars, and motoring enthusiasts. Gow Media CEO David Gow welcomed guests, explaining the "wild ride" growth of Gow Media's platforms and introducing the new site and founding editor, Eileen Falkenberg-Hull.

"What I love about Eileen is that she knows everything about about autos, she's a great writer, and she's savvy," Gow noted.

Falkenberg-Hull laid out the map for AutomotiveMap. "AutomotiveMap appeals to the average customer with the goal of informing their purchasing decisions," she explained. "It engages with enthusiasts and works to encourage enthusiasm among those discovering their passion. And it covers a wide variety of material from new cars to auto industry innovations to sexy cars and car culture."

While trading cool car stories, guests noshed on a feast provided by The Grove, including bacon-wrapped quail, fried truffle macaroni and cheese, tuna tartare tacos, avocado toast with lentils and radishes, and fried fish fritters. A smorgasbord in the form of a massive antipasto station with cured meats and cheeses greeted diners.

Attendees also snapped pics at the selfie booth and clamored around ESPN 97.5 hosts Fred Faour, A.J. Hoffman, and Glenn Davis as the teams broadcasted live from the event.

"I don't think people realize how many people have a passion for cars in this city," said avid car collector Alan Stein, whose collection ranges from a 1935 Chrysler AirFlow to new Ferraris. "A lot of it is under the radar. I think people love their cars, their collections, and so this will be interesting."

Seen in the crowd were NBA legend, Elvin Hayes; Nick Florescu; Elizabeth Stein; Lawson Gow; John and Leah Manlove; John and Mary Craddock; David Stevenson; Scott and Linda Burdine; Steven and Andi Berkman; Mark and Meredith Barineau;Audrey Gow; Natalie Harms; Chris Dvorachek; Justin Makris; and Neal Patel.

Revved-up enthusiasts can follow AutomotiveMap daily as well as on Facebook, Instagram, and Twitter.

"The launch party is just the beginning," said Falkenberg-Hull. "AutomotiveMap will evolve to be a true multimedia destination for everything automotive."

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This article originally ran on CultureMap.

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Building Houston

 
 

Greentown Houston is asking its current and potential members what they want in a wet lab. Photo via GreentownLabs.com

Greentown Houston has announced it's building a new wet lab facility — but first, they need some help from the community.

Greentown Labs, which is dual located at their headquarters in Somerville, Massachusetts, and in the Ion District in Houston, has announced that they are building out a wet lab in their Midtown space.

"We have heard from several startups as well as corporate partners in the ecosystem that are looking for wet lab space," says Lara Cottingham, vice president of strategy, policy, and climate impact at Greentown Labs. "Greentown has experience running wet labs from our location in Somerville. We're excited to be able to offer wet lab space to climatetech startups as an additional amenity to the Ion District.

Although Greentown's Boston-area location has wet lab space, Cottingham says the organization is not interested in copying and pasting that same facility. Greentown wants to provide the tools that the Houston ecosystem needs, and that requires getting feedback from its current and potential members.

"We want to announce to the community that this is something we're going to build — but we still need a lot of feedback and input from startups so we can learn what exactly they need or want to see from the wet lab," Cottingham tells InnovationMap. "No two wet labs are the same."

Right now, there aren't any details available about timeline or specifics of the new facility. Greentown is prioritizing getting feedback from its members and having conversations with potential sponsors and corporate partners.

"Corporate partners are a big part of the ecosystem and the community at Greentown. They can be so many things to our startups — mentors, customers, investors," Cottingham says. "And in this space, they can help us sponsor and financially support the wet lab. We're still fundraising — we have some partners that have committed to funding, but we're still looking for more funding."

In addition to monetary contribution, Cottingham says they are looking for other options as well, from partnerships with equipment providers, hazardous materials management, and more.

Startups that need wet lab space are encouraged to fill out the online form, which will be open through the summer, and potential corporate partners can express their interest online as well.

Greentown Houston opened its doors in 2021 and has since grown to house more than 75 energy and climatetech startups, as well as several accelerators, thanks to support from dozens of corporate partners.

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