On a crisp Election Night evening, Houstonians motored to The Grove to mix and mingle at the exclusive launch party for the hottest new destination for car lovers, AutomotiveMap.

The newest site from Gow Media and the team behind CultureMap, InnovationMap, and SportsMap, AutomotiveMap will steer passionate readers to the latest car news and inside looks at the hottest rides, from an army of in-the-know experts.

The exclusive event featured a host of business leaders, social stars, and motoring enthusiasts. Gow Media CEO David Gow welcomed guests, explaining the "wild ride" growth of Gow Media's platforms and introducing the new site and founding editor, Eileen Falkenberg-Hull.

"What I love about Eileen is that she knows everything about about autos, she's a great writer, and she's savvy," Gow noted.

Falkenberg-Hull laid out the map for AutomotiveMap. "AutomotiveMap appeals to the average customer with the goal of informing their purchasing decisions," she explained. "It engages with enthusiasts and works to encourage enthusiasm among those discovering their passion. And it covers a wide variety of material from new cars to auto industry innovations to sexy cars and car culture."

While trading cool car stories, guests noshed on a feast provided by The Grove, including bacon-wrapped quail, fried truffle macaroni and cheese, tuna tartare tacos, avocado toast with lentils and radishes, and fried fish fritters. A smorgasbord in the form of a massive antipasto station with cured meats and cheeses greeted diners.

Attendees also snapped pics at the selfie booth and clamored around ESPN 97.5 hosts Fred Faour, A.J. Hoffman, and Glenn Davis as the teams broadcasted live from the event.

"I don't think people realize how many people have a passion for cars in this city," said avid car collector Alan Stein, whose collection ranges from a 1935 Chrysler AirFlow to new Ferraris. "A lot of it is under the radar. I think people love their cars, their collections, and so this will be interesting."

Seen in the crowd were NBA legend, Elvin Hayes; Nick Florescu; Elizabeth Stein; Lawson Gow; John and Leah Manlove; John and Mary Craddock; David Stevenson; Scott and Linda Burdine; Steven and Andi Berkman; Mark and Meredith Barineau; Audrey Gow; Natalie Harms; Chris Dvorachek; Justin Makris; and Neal Patel.

Revved-up enthusiasts can follow AutomotiveMap daily as well as on Facebook, Instagram, and Twitter.

"The launch party is just the beginning," said Falkenberg-Hull. "AutomotiveMap will evolve to be a true multimedia destination for everything automotive."

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This article originally ran on CultureMap.