Most solutions start with identifying a problem, then creating a solution. So, why should a startup work any other way? ExxonMobil and BBL Ventures have teamed up to flip the script on a pitch competition. The ExxonMobil Spring Energy Challenge is asking startups to solve two specific problems for the chance to win $60,000.

The reverse pitch event is focused on robotics technology and will take place the week of April 17. The deadline for startups to enter is March 29. Houston-based BBL Ventures is an early stage venture capital firm based in Station Houston that focuses on startups that are solving the problems of major oil companies. It launched last month and is currently in its first cohort of startups.

"BBL Ventures is excited to be working with a forward-thinking partner like ExxonMobil, engaging the external innovation ecosystem is a key step in advancing the energy industry's continued success," says Patrick Lewis, managing partner of BBL Ventures, in a release.

Not only is the $60,000 prize on the line, but if Exxon likes a pitch, they could select it for a pilot program.

The reverse pitch contest is asking for solutions to two problems ExxonMobil employees actually encounter. The first is regarding the opening process equipment, with the goal being to "create a method to stop exposure to flow or residual material," according to the website. The company needs a device that works remotely, thus reducing the risk of exposure and contact with the material for technicians.

The other problem ExxonMobil is looking to solve has to do with reducing arc flash that result in exposure to electrical charges. The company has "identified the promotion of personal safety as a priority action in addressing and reducing negative events on campuses globally," the website says.

All the specifics for these two issues are available online.

This type of reverse pitch process is exactly what BBL Labs and its venture arm seeks to do. Lewis works with a type of software that allows for energy company employees to flag their pain points on a daily basis. BBL uses this data to identify major problems and seek solutions. Another big part of the energy innovation sector is not having enough funds to cultivate good ideas and solutions.

"Energy tech is a grossly underfunded industry. Venture capitalists hate it — the hyper cyclical industry, extremely long sales cycles, slow adopters — but that creates opportunities," Lewis tells InnovationMap in a previous article.