Join the club

New innovative dining club connects Houston young professionals to deals

EaterPass, aimed at local young professionals, helps diners score deals at local restaurants. Photo via EaterPass.com

Houstonians love to dine out. And they love being part of something, especially if it's something that gives them something. Houstonians, meet EaterPass.

It's the brainchild of Courtney Steinfeld, who describes it as "a hip, fun, local membership community." While her target audience is millennial young women, ages 24-34, membership is open to all. For an $8 monthly fee, EaterPass members get "Insider Pricing" at a host of participating restaurants, which translates to 20 percent off the total bill, including drinks.

"The Insider Pricing is available any time with the exception of happy hour or special events," said Steinfeld. "And we also offer Insider Perks. These are time-specific perks with even more value than 20 percent off. The best part is, members can choose Insider Pricing or Perks.

Some of the current perks include EaterPass members receiving happy hour pricing on drinks any time they visit the Original Ninfa's Uptown, or getting $5 pricing on a Field and Tides burger, a dozen oysters, draft beer or house Champagne at Field and Tides.

EaterPass is a month-to-month membership, and Steinfeld estimates that if members spend $40 at a partner restaurant, the membership essentially pays for itself.

She's curated a list of some of Houston's top restaurants, including BCK Kitchen, Blackbird Izakaya, Brennan's Houston, Bungalow Heights, Field & Tides, Helen Greek Heights, Helen Greek Rice Village, Kanaloa, Moxie's, the Original Ninfa's Uptown, On the Kirb, Poitin, Sweet Paris Highland Village, Shun, Tikila's, and Wicklow Heights. Also new to the mix are 8th Wonder Brewery, 8th Wonder Distillery, and La Grange.

Those who want to join can pay their membership fee online and get instructions on how to download the electronic membership card, which they show when they dine at participating restaurants.

"Our Partner list serves as an easy go-to guide," said Steinfeld. "So, we have to be choosy about who we invite in. My focus has been to grow the bar segment with recent additions such as Tikila's and La Grange, which will be available in early March. Now I am shifting back to expanding our food offerings. Barbecue and Italian options are my next focus."

Occasionally, Steinfeld says, EaterPass will host meetups at its partner restaurants, but the majority of the community's social engagement happens on Instagram.

"Members can find our latest news posted via our Instagram Stories," said Steinfeld, who also uses the platform for share news with members about announcements, gift card giveaways, and member features and tips.

Steinfeld has been passionate about growing the business and ensuring good food and drink fits for her clients.

She's also got a special one-month free deal for CultureMap readers. Use code VIP20 to sign up.

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This article originally ran on CultureMap.

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Building Houston

 
 

Everest will sell products from more than 1,000 U.S. manufacturers. Photo courtesy of Everest

Houston businessman Bill Voss has forever found his zen through his lifelong passion for the great outdoors, but there’s one aspect that was making him positively furious: the shopping.

Burned out with driving to brick-and-mortar stores, standing in long lines, and dealing with dreaded returns, Voss turned his necessity into invention and launched Everest.com, a new shopping/lifestyle marketplace and community platform that links active-minded customers to more than 1,000 U.S.-based merchants and retailers.

By utilizing what it describes as “state of the art” artificial intelligence, the company aims to create the largest marketplace on earth for the outdoor recreation community, covering activities such as hiking, camping, biking, rock climbing, winter sports, water sports, team sports, fishing, hunting, kayaking, rafting, and road and trail running.

Voss’ timing is sound: Current industry estimates suggest consumers spend $700 billion in outdoor recreation, with less than 20 percent of those sales transacted online. Towards that end, Voss plans to increase his sellers to 10,000 by 2023.

Everest members can also enjoy perks through a program dubbed Caliber, which provides its members with several exclusive benefits including free shipping, advance sales, travel benefits, big discounts on gear, and — a plus these days — discounts on fuel. Voss notes that the site’s core values are pushing U.S.-made products and giving back; Everest will have nonprofit and conservation partners.

CultureMap caught up with the active Voss on the heels of his Everest launch.

CultureMap: Congratulations on the launch. Essentially, have you created an Amazon for the outdoors crowd — but with a sense of community, too?

Bill Voss: We started Everest.com to create the first online marketplace with the sole focus of offering outdoor enthusiasts retail goods for purchase from merchants across the country who offer domestically made goods.

In our experience, people who love the outdoors also appreciate the concept of community. At Everest, we want to bolster that community by giving local businesses a wider sales reach, contributing to local and national charitable organizations, and asking everyone in our community to share the story of their “Everest.”

We’re taking a fairly segmented market and bringing it together into one community-focused ecosystem. We call that ecosystem Everest.


CM: What Houston spots have most inspired you? And have you visited Everest yet?

BV: I’m a fisherman at heart. I have been fishing the Gulf of Mexico since I could hold a fishing rod. There is nothing I’d rather do than spend a whole day on the water casting, trolling, or remembering many epic fights reeling in a big one.

So naturally, I love Galveston, Kemah, etc. and being so close to the Gulf is a huge reason why I love Houston. The city itself may be a major metropolitan area, but it is full of so many parks and recreation areas that are great to walk through when you need to escape the sounds of the city for a bit— which Houston really doesn’t get enough credit or exposure for.

Houston has an amazing outdoor community with so many choices to support it — it’s hard to pick just one activity that ranks number one.

I do have plans to visit Everest actually! I am arranging a trip with two brothers that have made it to the top more than anyone else and they assure me it will be an amazing trip.

CM: Clearly, you’re an avid outdoorsman. Is it correct to say that Everest was inspired by frustration and hassle of bouncing to other sites and stores?

BV: Exactly! I found myself doing just that and it’s infuriating. I’d be visiting multiple stores, going through multiple checkouts, and waiting on multiple boxes to arrive — and sometimes dealing with multiple return scenarios. So, I set out to fix it — for all of us.

I grew up fishing, spending hours on the water with my dad. To me that’s one of the best parts of any outdoor activity, the quality time spent with the people you love. I don’t think you get the same experience if you’re sitting around a tv screen together, and you certainly don’t get it if you’re spending hours on your computer trying to track down the perfect beginner fishing rod for your daughter. Time is precious, and the endless toil of gear compilation eats into those few available hours we have to spend together.

By aggregating thousands of outdoor brands and gear retailers and centralizing them into one marketplace, we’re allowing our users to hop on, find everything they need, and check out easily. We’re just getting started but, within the next two years, we hope to add even more sellers and products along with more community offerings.

Being out on the water showing my kids how to bait a hook or how to find a school of fish, those are the memories I hope they take with them. With Everest, it has been important to me to help make those kinds of experiences easily attainable for everyone and the people they love.

CM: Speaking of other stores, do you plan to go head-to-head with the REIs and Sun and Skis of the world? Or Amazon?

BV: I get this question all the time and I love it. As to the first two, definitely not. We’re a marketplace, we’re here to help companies like REI and Sun and Ski, who can participate as sellers and reach new customers.

The difference is that our members can pick up everything they need, from multiple retailers, in one cart, with one easy checkout option. Many of the big names already spotlight and sell products on Amazon — they can do the same with Everest. We are a community of like-minded outdoor loving enthusiasts that have been looking for a niche marketplace to serve all of us.

Think of what Chewy did in the pet industry — we are doing the same thing for those that love the outdoors. Amazon has to be everything to everybody. We don’t, and we don’t want to.

CM: Do you see Everest ever creating brick-and-mortar stores?

BV: Wonderful question. The beauty of Everest is we are still a young company with options to consider. But remember, one of the main tenets of Everest is supporting our sellers. We are not looking to get into a situation where we are competing directly with them.

However, we’d love to one day open a shop selling Everest sweatshirts and swag in downtown Houston. It would be so fulfilling to see the outdoor community wearing Everest branded clothing and putting Everest stickers on their gear in the future.

The bottom line is, we are sprinting as hard as we can in hopes of waking up one day as a true disruptor, household name, and eternal brand.

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This article originally ran on CultureMap.

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