tapping into tech

New leadership assessment platform developed in Houston helps nurture top talent

CDR Assessment Group's CDR-U platform is taking executive training to help grow and develop talent at every level. Photo courtesy of CDR

What if executive training and professional development didn't just reach the C-suite? A business management company is tapping into tech to bring quality leadership assessments and coaching to all levels with its latest product.

CDR Assessment Group plans to help employees grow at their work, overcome stressors, and increase diversity in management within the workplace with its recently launched CDR-U platform.

"The vision was to extend a deep level of self awareness to all employees," explains Nancy Parsons, president of CDR Assessment Group.

For more than 20 years, the company has developed in-depth assessments and coaching. CDR Assessment Group has now adapted its existing three-pronged CDR 3-D Assessment Suite into CDR-U, a program available to employees throughout an entire company.

According to the company, entry-level employees and mid-level managers make up 85 percent of the workforce. Employers who solely focus on C-suite executives leave behind a majority of their workforce. CDR-U targets these individuals with personalized, AI-style coaching that can be accessed at any time of the day.

"It's really exciting because through this process, now people can really get in touch with their strengths and gifts to a nuanced level. It's not like a Myers Briggs or a DISC, it goes way deeper than that," explains Parsons.

CDR-U features three assessments that ask a series of questions to determine the character, drivers and rewards, as well as the risks of each employee. Rather than a simple report, the program will then offer a personalized debriefing using an AI avatar the employee can choose, which explains the results and coaches the employee through an individualized process.

"The graphics are from your actual results. It's not some generic thing up on the screen," shares Parsons, "We just wanted it to feel like they were being talked to by something that's as close to human as we could get."

After the debrief, employees can access CDR-U's Developmental Action Planning Module to help employees assess their risks "on a deeper level" and "formulate a plan," explains Parsons.

Nancy Parsons is the president of CDR Assessment Group. Photo courtesy of CDR

To Parsons, self awareness is key. "You would be shocked at how often people are not really in touch with some of their best strengths. They certainly don't know the risks and careers go off track quickly," she says, "It's so important that people really know themselves at this level so that they're not under-utilizing strengths."

Understanding themselves also helps employees to "do what they love so they can really enjoy their work," she explains.

At a time when the American workforce has been relegated to a work-from-home model, Parsons feels that the coronavirus pandemic has employees feeling detached. "We're often more stressed or our risks are probably showing more and we feel detachedwe feel cut off from our team," she shares, "It's a way to give people some real reassurance."

If team members are feeling especially down, companies can share CDR-U data and create team debriefs to help them through.

"I think it's more important now because people are stressed, they are kind of depressed and this is a way to pull them back," says Parsons.

Aside from a health pandemic, the United States is also experiencing increased racial tensions around the country. Business Insider reports that as companies are speaking out in support of the Black Lives Matter movement, some have poor records of diversity and inclusion in their own workplaces. Corporations like Adidas, Estée Lauder Companies, Facebook, and PepsiCo are just a few of the many organizations making actionable pledges to hire and promote BIPOC within its organization, according to the New York Times.

Women have also been historically marginalized in the workplace, with McKinsey's Women in the Workplace 2019 report showing that "women continue to be underrepresented at every level."

When using data from CDR-U, racial and gender biases are no longer in the picture. "This is the best diversity tool out there because the data is race and gender-neutral. This way we can stop screening out so many women and minorities because their true talent will shine through," explains Parsons. As a scientifically-validated and neutral assessment, businesses have the ability to identify potential leaders who may be overlooked due to human biases.

"It's an objective measure against the rest of the population. It is a self-questionnaire—nobody is rating you. It's a snapshot or a fingerprint of who you are," she shares.

Parsons hopes to help people identify their strengths, stay engaged, and find the path that is best for them.

"When people are able to work in harmony congruently with what's best about them, it's going to change the dynamics of organizations and leadership. . .That's why I'm doing this," she says.

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Building Houston

 
 

Here's your one-stop shop for innovation events in Houston this month. Photo via Getty Images

Houstonians are transitioning into a new summer month, and the city's business community is mixing in networking and conference events with family vacations and time off. Here's a rundown of what all to throw on your calendar for July when it comes to innovation-related events.

This article will be updated as more business and tech events are announced.

July 10 — Have a Nice Day Market at the Ion

Stop by for a one-of-a-kind vendor market - #HaveANiceDayHTX - taking place at the Ion, Houston's newest urban district and collaborative space that is designed to provide the city a place where entrepreneurial, corporate, and academic communities can come together. Free to attend and free parking onsite.

Have a Nice Day is a creative collective with a goal of celebrating BIPOC makers, creators, and causes.

The event is Sunday, July 10, 4 to 8 pm, at The Ion. Click here to register.

July 12 — One Houston Together Webinar Series

In the first installment of the Partnership's One Houston Together webinar series, we will discuss supplier diversity an often underutilized resource for business. What is it and why is it important? How can supplier diversity have long-term impact on your business, help strengthen your supply chain, and make a positive community impact?

The event is Tuesday, July 12, noon to 1 pm, online. Click here to register.

July 14 — Investor Speaker Series: Both Sides of the Coin

In the next installment of Greentown Labs' Investor Speaker Series, sit down with two Greentown founders and their investors as they talk about their experiences working together before, during, and after an equity investment was made in the company. Attendees will get a behind-the-scenes look at one of the most important relationships in a startup’s journey and what best practices both founders and investors can follow to keep things moving smoothly.

The event is Thursday, July 14, 1 to 2:30 pm, online. Click here to register.

July 15 — SBA Funding Fair

Mark Winchester, the Deputy District Director for the Houston District Office of the U.S. Small Business Administration, will give a short intro of the programs the mentors will discuss. There will be three government guaranteed loan mentors and two to three mentors co-mentoring with remote SBIR experts.

The event is Friday, July 15, 10:30 am to 1 pm, at The Cannon - West Houston. Click here to register.

July 16 — Bots and Bytes: Family STEAM Day

Join the Ion for a hands-on learning experience to learn about tech and robotics and gain insight into the professional skills and concepts needed to excel in a robotics or tech career. This event will be tailored for 9-14-year-olds for a fun STEM experience.

The event is Saturday, July 16, 10 am to 1 pm, at The Ion. Click here to register.

July 19 — How to Start a Startup

You have an idea...now what? Before you start looking for funding, it's important to make sure that your idea is both viable and valuable -- if it doesn't have a sound model and a market willing to pay for it, investors won't be interested anyway.

The event is Tuesday, July 19, 5:30 to 7:30 pm, at The Ion. Click here to register.

July 20 — Perfecting Your Pitch

Join the Ion for their series with DeckLaunch and Fresh Tech Solutionz as they discuss the importance and value of your pitch deck when reaching your target audience.

The event is Wednesday, July 20, 5:30 to 6:30 pm, at The Ion. Click here to register.

July 21 — Transition On Tap: Investor Readiness with Vinson & Elkins LLP

Attorneys from Greentown Labs’ Gigawatt Partner Vinson & Elkins LLP, a leading fund- and company-side advisor for clean energy financing, will present an overview of legal considerations in cleantech investing, geared especially toward early-stage companies and investors. The presentation will cover the types of investors and deals in the cleantech space and also provide background on negotiating valuation, term sheets, and preparing for diligence.

The event is Thursday, July 21, 5 to 7 pm, at Greentown Houston. Click here to register.

July 28 — The Cannon Community 2nd Annual Town Hall Event

Partner of The Cannon, Baker Tilly, has played an integral part in the success of Cannon member companies. Join the Cannon community for The Cannon's 5-year anniversary celebration!

The event is Thursday, July 28, 4 to 7 pm, at The Cannon - West Houston. Click here to register.

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