Two Houstonians with years of entrepreneurial and investing experience are starting a firm focused on advising and growing local technology startups.

Brad Jenkins and Austin Hill have announced the launch of Seed Round Capital, an investment and advisory firm based in Houston and for Houston-based startups. Rather than an accelerator model, the new firm will focus on long-term support for its portfolio companies.

"Our program helps startup founders fund and scale their businesses with management guidance from seasoned entrepreneurs. In addition, founders receive training on proven business methods specially formulated by Seed Round Capital, and access to funding," Hill says in a statement to InnovationMap.

Startups can apply online to be selected to receive mentoring from Jenkins, Hill, and a network of experts involved in — or previously involved in — Entrepreneurs' Organization (EO), a local group of business leaders. Once selected, Seed Round's startups will have access to office space at The Cannon.

"Because we recognize that every new business is unique in its journey, we are able to customize mentoring to suit each startup. Our expertise helps startups reduce risk, secure funding and grow faster than if they were doing this on their own," Jenkins says.

Jenkins has 25 years of software and technology startup experience and has served on the Houston board of EO. A Texas A&M University alumnus, he has a background in marketing and computer science. Hill's specialty includes distribution, contracting, real estate, and consumer-packaged goods. A University of Texas and West Point graduate, he won Rice University's Veterans Business Battle competition and organizes the EO's accelerator program.