tech culture

Local arts organizations innovate new ways to get to patrons in Houston and beyond

Ticket-holders can watch a taped performance of the Alley Theatre's 1984. Photo by Lynn Lane

With the city of Houston — and much of the rest of the state — issuing stay-at-home mandates, cultural events and institutions have closed their doors. But, thanks to a little innovation, many are now providing online options.

Arts groups all across Texas are using technology to stream concerts, opera, dance, and even museum tours for free during the coronavirus quarantine, and we're adding more here as they come in.

The Alley Theatre
Patrons can watch a taped performance of the recently canceled 1984. Current ticket holders will be sent a password protected link, and those who would like to still watch are welcome to purchase tickets to gain access to the link.

Houston Symphony
You can listen to Houston Public Media broadcasts and national broadcasts anytime on the symphony's website, or tune in to I Heart Radio to hear selected albums.

ROCO
The Houston-based music ensemble has its entire archive of audio and video recordings available online, including a number of its more than 100 world-premiere commissions (and several of which were also included in the Grammy-winning debut album Visions Take Flight).

Ars Lyrica Houston
The early music ensemble has created two new series: Musical Moments and Concerts & Conversations. All of their content will be aired on their social media platforms as well as newsletters and YouTube. They will be posting new content on Mondays and Fridays at 10 am.

Fusebox Festival
The Austin festival originally scheduled for April 15-19 will now go digital; keep an eye on the Facebook page for updates about how to watch and listen.

Black Fret
Celebrate the Austin music scene in a safe and responsible way through a livestream of Austin Love & Lightstream, a local response to the cancelation of SXSW. Closed to the public and taking place on a sterilized outdoor sound stage at Scholz Garten, Austin bands and personalities will be livestreamed six hours a day starting at 4 pm each day, beginning March 17. Viewers can access the Facebook Live stream from the Black Fret website.

Dallas Theater Center
A video was taken of the final dress rehearsal for American Mariachi, a new work by José Cruz Gonzalez about a young woman who forms the first all-female mariachi band in the 1970s, despite disapproving relatives and going against social norms. Patrons are encouraged to pay-what-you-can — starting at $15 — to receive a link and a password to access the recording within 24 hours. Purchasers will have up to two weeks to watch the video. Dallas Theater Center is allowed to sell the video up to the original close date of April 5, 2020; after that, it will be deleted. The number of videos for sale is the same as the number of seats available throughout the run, so patrons are encouraged to buy their "tickets" soon.

Avant Chamber Ballet
Watch the 360-degree world premiere video of 19th Amendment recorded on February 15, 2020, at Moody Performance Hall, spotlighting choreographer Katie Puder and composer Quinn Mason.

American Baroque Opera Company
Enjoy the full-length production of La Serva Padrona by Giovanni Battista Pergolesi.

Dallas Museum of Art
Browse more than 25,000 works of art from all cultures and time periods.

Thin Line Fest and Dallas VideoFest
The Denton-based multidisciplinary festival will be streaming its selection of documentaries online March 25-29, while Dallas VideoFest will host its Alternative Fiction festival April 3-5. Featuring a curated collection of over 50 documentary features and shorts, Thin Line Fest's film division will stream all screenings and Q&A sessions online. Attendees will be able to login at www.thinline.us and then choose which "theater" to stream live. The fest will still hold its Photography & Film Award Ceremony, which will be live-streamed on March 29.

------

This article originally ran on CultureMap. Click here for latest update to the story.

If you have a virtual concert or artwork that can be enjoyed from home during this time, email lindseyw@culturemap.com and we'll add you to the ever-growing list.

Trending News

Building Houston

 
 

Cheers Health has expanded its product line as it evolves as a wellness-focused brand. Photo courtesy of Cheers

Houston-based startup Cheers first got a wave of brand devotees after it was passed over by investors on Shark Tank in 2018. In the years since, Cheers secured an impressive investment, launched new products, and became a staple hangover cure for customers. When the COVID-19 pandemic disrupted businesses, the company rose to the occasion and experienced its first profitable year as drinking and wellness habits changed across America.

Cheers initially started its company under the name Thrive+ with a hangover-friendly pill that promised to minimize the not-so-fun side effects that come after a night out. The capsules support the liver by replacing lost vitamins, reduce GABAa rebound and lower the alcohol-induced acetaldehyde toxicity levels in the body. The company's legacy product complemented social calendars and nights on the town, providing next day relief.

With COVID-19 lockdowns and social distancing measures, the days of pub crawls and social events were numbered. Cheers founder Brooks Powell saw the massive behavior change in people consuming alcohol, and leaned into his vision of becoming more than just a hangover cure but an "alcohol-related health company," he says.

When the pandemic first hit, Powell and his team noticed an immediate dip in sales — a relatable story for businesses in the grips of COVID-19.

"There is a three day period where we went from having the best month in company history to the worst month in company history, over a 72 hour stretch," he remarks.

He soon called an emergency board meeting and rattled off worst-case "doomsday" scenarios, he says.

"Thankfully, we never had to do any of these strategies because, ultimately, the team was able to rally around the new positioning for the brand which was far more focused on alcohol-related health," he says.

"We found that a lot less people were getting hangovers during 2020, because generally when you binge drink, you tend to binge drink with other people," he explains.

He noticed that health became an important focus for people, some who began to drink less due to the lack of social gatherings. On the contrary, some consumers began to drink more to fill the idle time.

According to a JAMA Network report, there was a 54 percent increase in national sales of alcohol for the week stay-at-home orders began last March, as compared to the year prior.

"All of a sudden, you have all of these people who probably aren't binge drinking but they're just frequently consuming alcohol. Their drinks per week are shooting up, and they're worried about liver health," explains Powell.

Outside of day-after support, Cheers leaned into its long-term health products to help drinkers consume alcohol in a healthier way. Cheers Restore, a dissolvable powder consumers can mix into their water, rehydrates the body by optimizing sodium and glucose molecules.

For continued support, Cheers Protect is a daily supplement designed to increase glutathione — an antioxidant that plays a key role in liver detoxification — and support overall liver health. Cheers Protect, which was launched in 2019, became a focus for the company as they pivoted its brand strategy and marketing to accommodate consumer behavior.

"The Cheers brand is just trying to reflect the mission statement, which is bringing people together through promoting fun, responsible and health-conscious alcohol consumption," says Powell. "It fits with our vision statement, which is a world where everyone can enjoy alcohol throughout a long, healthy and happy lifetime,."

At the close of 2020, Cheers had generated $10.4 million in revenue and over $1.7m in profit — its first profitable year since launch.

During the brand's mission to stay afloat during the pandemic, the Cheers team was also laying the groundwork for its entry into the retail space. When Powell launched the company during his junior year at Princeton University, bringing Cheers to brick-and-mortar stores had always been a goal. He envisioned liquor and grocery stores where Cheers was sold next to alcohol as a complementary item. "It's like getting sunscreen before going to the beach, they kind of go hand in hand," he says.

"When we spoke with retailers, specifically bars and liquor stores, what we learned is that a lot of these places were hesitant to put pills near alcohol," he says. Wanting an attractive and accessible mode of alcohol-support, the Cheers team created the Cheers Restore beverage.

Utilizing the technology Cheers developed with Princeton University researchers, the Cheers Restore beverage incorporates the benefits of the pill in a liquid, sugar-free form. The company states that its in-vivo study found that the drink is up to 19 times more bioavailable than pure dihydromyricetin (DHM), a Japanese raisin tree extract found in Cheers products and other hangover-related cures.

"What we figured out is that if you combine DHM — our main ingredient — with something called capric acid, which is an extract from coconut oil, the bioavailability shoots way up," says Powell. He notes the unique taste profile and the "creaminess" capric acid provides. "Now you have this lightly carbonated, zero-sugar, lemon sherbert, essentially liver support, hangover beverage that tastes great in 12 ounces and can mix with alcohol," he explains.

The Cheers Restore beverage is already hitting the Houston-area, where its found a home on menus at Present Company. The company has also run promotions with Houston hangouts like Memorial Trail Ice House, Drift, and The Powder Keg.

Currently, the beverage is only available in retail capacity and cannot be ordered on the Cheers website. As Powell focuses on expanding Cheers Restore beverage presence in the region, he welcomes the idea of expanding nationally in the future to come. While eager customers await the drink's national availability, they can actively invest in Cheers through the company's recently-launched online public offering.

Though repivoting a company and launching a new product is exciting, the process did not come without its caveats and stressors. While Cheers profited as a business in 2020, the staff and its founder weren't immune to the struggles of COVID-19.

"I think 2020 was the first year that it really became real for me that Cheers is far more than just some sort of alcohol-related health brand and its products," says Powell. "Cheers is really its employees and everything that goes into being a successful, durable company that people essentially bet their careers on and their family's well-being on and so forth," he continues.

"It really does weigh on you in a different way that it's never weighed on you before," says Powell, describing the stress of the pandemic. The experience was "enlightening," he says, and he wants others to know it's not embarrassing to need help.

"There is no lack of great leaders out there that at long periods of their life they needed help in some way," he says. "For me that was 2020 and being in the grinder and feeling the stress of the unknown and all of that, but it could happen to anyone," he continues.

Trending News