tech culture

Local arts organizations innovate new ways to get to patrons in Houston and beyond

Ticket-holders can watch a taped performance of the Alley Theatre's 1984. Photo by Lynn Lane

With the city of Houston — and much of the rest of the state — issuing stay-at-home mandates, cultural events and institutions have closed their doors. But, thanks to a little innovation, many are now providing online options.

Arts groups all across Texas are using technology to stream concerts, opera, dance, and even museum tours for free during the coronavirus quarantine, and we're adding more here as they come in.

The Alley Theatre
Patrons can watch a taped performance of the recently canceled 1984. Current ticket holders will be sent a password protected link, and those who would like to still watch are welcome to purchase tickets to gain access to the link.

Houston Symphony
You can listen to Houston Public Media broadcasts and national broadcasts anytime on the symphony's website, or tune in to I Heart Radio to hear selected albums.

ROCO
The Houston-based music ensemble has its entire archive of audio and video recordings available online, including a number of its more than 100 world-premiere commissions (and several of which were also included in the Grammy-winning debut album Visions Take Flight).

Ars Lyrica Houston
The early music ensemble has created two new series: Musical Moments and Concerts & Conversations. All of their content will be aired on their social media platforms as well as newsletters and YouTube. They will be posting new content on Mondays and Fridays at 10 am.

Fusebox Festival
The Austin festival originally scheduled for April 15-19 will now go digital; keep an eye on the Facebook page for updates about how to watch and listen.

Black Fret
Celebrate the Austin music scene in a safe and responsible way through a livestream of Austin Love & Lightstream, a local response to the cancelation of SXSW. Closed to the public and taking place on a sterilized outdoor sound stage at Scholz Garten, Austin bands and personalities will be livestreamed six hours a day starting at 4 pm each day, beginning March 17. Viewers can access the Facebook Live stream from the Black Fret website.

Dallas Theater Center
A video was taken of the final dress rehearsal for American Mariachi, a new work by José Cruz Gonzalez about a young woman who forms the first all-female mariachi band in the 1970s, despite disapproving relatives and going against social norms. Patrons are encouraged to pay-what-you-can — starting at $15 — to receive a link and a password to access the recording within 24 hours. Purchasers will have up to two weeks to watch the video. Dallas Theater Center is allowed to sell the video up to the original close date of April 5, 2020; after that, it will be deleted. The number of videos for sale is the same as the number of seats available throughout the run, so patrons are encouraged to buy their "tickets" soon.

Avant Chamber Ballet
Watch the 360-degree world premiere video of 19th Amendment recorded on February 15, 2020, at Moody Performance Hall, spotlighting choreographer Katie Puder and composer Quinn Mason.

American Baroque Opera Company
Enjoy the full-length production of La Serva Padrona by Giovanni Battista Pergolesi.

Dallas Museum of Art
Browse more than 25,000 works of art from all cultures and time periods.

Thin Line Fest and Dallas VideoFest
The Denton-based multidisciplinary festival will be streaming its selection of documentaries online March 25-29, while Dallas VideoFest will host its Alternative Fiction festival April 3-5. Featuring a curated collection of over 50 documentary features and shorts, Thin Line Fest's film division will stream all screenings and Q&A sessions online. Attendees will be able to login at www.thinline.us and then choose which "theater" to stream live. The fest will still hold its Photography & Film Award Ceremony, which will be live-streamed on March 29.

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This article originally ran on CultureMap. Click here for latest update to the story.

If you have a virtual concert or artwork that can be enjoyed from home during this time, email lindseyw@culturemap.com and we'll add you to the ever-growing list.

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Building Houston

 
 

With Clutch, connecting brands with creators has never been easier and more inclusive. Photo courtesy of Clutch

An app that originally launched on Houston college campuses has announced it's now live nationwide.

Clutch founders Madison Long and Simone May set out to make it easier for the younger generation to earn money with their skill sets. After launching a beta at local universities last fall, Clutch's digital marketplace is now live for others to join in.

The platform connects brands to its network of creators for reliable and authentic work — everything from social media management, video creation, video editing, content creation, graphic design projects, and more. With weekly payments to creators and an inclusive platform for users on both sides of the equation, Clutch aims to make digital collaboration easier and more reliable for everyone.

“We’re thrilled to bring our product to market to make sustainable, authentic lifestyles available to everyone through the creator economy," says May, CTO and co-founder of Clutch. "We’re honored to be part of the thriving innovation community here in Houston and get to bring more on-your-own-terms work opportunities to all creators and businesses through our platform.”

In its beta, Clutch facilitated collaborations for over 200 student creators and 50 brands — such as DIGITS and nama. The company is founded with a mission of "democratizing access to information and technology and elevating the next generation for all people," according to a news release from Clutch. In the beta, 75 percent of the creators were people of color and around half of the businesses were owned by women and people of color.

“As a Clutch Creator, I set my own pricing, schedule and services when collaborating on projects for brands,” says Cathy Syfert, a creator through Clutch. “Clutch Creators embrace the benefits of being a brand ambassador as we create content about the products we love, but do it on behalf of the brands to help the brands grow authentically."

The newly launched product has the following features:

  • Creator profile, where users can share their services, pricing, and skills and review inquiries from brands.
  • Curated matching from the Clutch admin team.
  • Collab initiation, where users can accept or reject incoming collab requests with brands.
  • Collab management — communication, timing, review cycles — all within the platform.
  • In-app payments with a weekly amount selected by the creators themselves.
  • Seamless cancellation for both brands and creators.
Clutch raised $1.2 million in seed funding from Precursor Ventures, Capital Factory, HearstLab, and more. Clutch was originally founded as Campus Concierge in 2021 and has gone through the DivInc Houston program at the Ion.

Madison Long, left, and Simone May co-founded Clutch. Photo courtesy of Clutch

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