HOUSTON INNOVATORS PODCAST EPISODE 37

Houston entrepreneur on why social impact innovation is important — now more than ever

Aimee Woodall has been focused on innovation and creativity during COVID-19 for her own company, The Black Sheep Agency, but also for its clients. Photo courtesy of The Black Sheep Agency

As the pandemic hit, most entrepreneurs had only their own company to focus on keeping afloat. Aimee Woodall had her own creative agency — as well as its entire client list.

Her company, The Black Sheep Agency, is brand strategy for exclusively impact-based businesses. Sixty percent of business is nonprofit, she says.

"We write, we design, we build campaigns, we work in the digital space — whatever it takes to tell the story of the organization and to rally other people to not only pay attention to what the organization is doing but to also find their own way to participate in moving that mission forward," Woodall shares on this week's episode of the Houston Innovators Podcast.

Thinking back to when COVID-19 really started affecting business and her campaigns, Woodall remembers how she and her team had to reevaluate existing content, pivot planned projects, and, in some cases, cancel events or programming.

"Not only were we responsible for figuring out how our business will operate and be able to come through this on the other side in a healthy way, but also how do we take this roster of clients and make sure that we are a solid partner to them and that they all come through this in a positive way," Woodall says.

"How we could turn lemons into lemonade and harness this chaos and sustain and stay productive when we can, but also find some silver linings. It was a lot all at once."

She says she's still learning as they go along — something the entire country is doing. But, with social impact being important now more than ever, she's seen an opportunity to grow her company, which has been a silver lining to all the challenges she's faced during this time.

Woodall shares resources for advocates and social impact startups, as well as her thoughts on how companies and individuals can be more cognizant moving forward through the pandemic and Black Lives Matter movement. Listen to the full interview below — or wherever you get your podcasts — and subscribe for weekly episodes.


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Building Houston

 
 

You can order Mala Sichuan to be delivered thanks to newly launched Chowbus. Photo by Isabel Protomartir

A new delivery app wants to make it easier for Houstonians to access the best dishes from Chinatown. Chowbus, a nationwide service that focuses on Asian cuisines, has arrived in Houston.

Among the 80-plus restaurants available at launch, diners may use the app to order dishes from Chinatown favorites such as Mala Sichuan Bistro, Arco Seafood, and Ocean Palace as well as relative newcomers like Chengdu Taste, Chongqing Chicken Pot, and Meet Fresh. Deliveries are available from 11 am to 10 pm to points within the Houston city limits as well as to suburbs such as Pearland, Sugar Land, and Katy.

Customers pay a delivery fee that costs between $2.99 and $4.99 depending on their proximity to the restaurant, but the app does provide a bundling option that allows people to order dishes from multiple restaurants without paying an additional fee. True die-hards can subscribe to Chowbus Plus; for $9.99 per month, all deliveries over $25 are free and deliveries between $15 and $25 cost $1.99.

"We are excited to roll out our service to the Houston community," Chowbus co-founder and CEO Linxin Wen said in a statement. "The city is known for its vibrant culinary scene, which includes tons of great authentic Asian restaurants. We're proud to help Space City discover them."

Beyond helping restaurants expand their reach, Chowbus aims to be a good partner to its restaurants by providing them with analysis of best-selling dishes as well as high quality digital photography. On average, Chowbus claims to boost delivery revenue by 25-percent for restaurants on the platform.

"We're thrilled by the opportunity to partner with Chowbus," said Shanjian Li, the owner of Chongqing Chicken Pot, a Szechuan restaurant in Chinatown's Bellaire Food Street complex. "We hope this will help more Houstonians discover the flavorful dishes that we work so hard to create every day."

Based in Chicago, Chowbus has been a growth spurt. The platform now offers delivery from more than 3,000 restaurants in over 20 cities across North America such as Los Angeles, Seattle, New York, and Boston.

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This article originally ran on CultureMap.

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