HOUSTON INNOVATORS PODCAST EPISODE 139

How this Houston innovator plans to disrupt the $5 trillion health and wellness market

Adam Putterman, co-founder of OURS, shares how he jumped on the opportunity that is innovating the future of relationship health. Photo courtesy of OURS

When in graduate school, Houstonian Adam Putterman's interest in couples counseling was officially piqued. A newlywed, Putterman always thought couples sought out professional help as a way to save a relationship that was failing, but studies were showing the positive effect of proactive couples counseling.

Putterman says he connected with a professor who wrote a book on the topic, which explained that the average relationship was much worse than it had ever been.

“We have so many higher expectations than ever before, but so much fewer support systems and ways to invest in your relationships,” he says on this week's episode of the Houston Innovators Podcast.

This information stuck in his head until he met his would-be co-founders Liz Earnshaw and Jessica Holton. Together, the trio established OURS, a modern relationship health platform for couples to receive customized virtual support.

More than ever before, people are warming up to the idea of seeking professional health care for more than just their bodies, Putterman says.

"We've seen a massive shift in the perception of counseling and therapy — and, more importantly, all the aspects of health that are not just your body," he explains. "It's no longer just going to the gym, it's meditating, coaching for a professional field. We've found that people are taking that mindset and applying it to their relationship as well."

After launching its beta in 2020, OURS worked in stealth to develop its product, which officially launched in May. The platform costs $400 for a four-week program that includes six personalized interactive sessions with an OURS guide at the helm of the experience. These one-hour technology-powered sessions are based around an innovative new technology, called Loveware, and include dynamic and meaningful conversations between a couple that are built around the magic that comes from being in the room with an expert.

Right now, the program targets premarital counseling, but Putterman says OURS is working to provide support for all stages of a relationship

"Proactive and preventative is always better. It's easier to do and it's more impactful," he says. "That's one of the reasons why we're focused on premarital counseling — one of the happiest, earliest moments in any relationship."

Along with emerging from stealth last month, OURS announced $5 million in early stage funding from investors including TMV, Serena Ventures, Lakehouse Ventures, Collaborative Fund, GreyMatter, and pioneering angel investors such as Andy Dunn.

Now, Putterman says the company is using that funding to further develop its team and product. OURS is headquartered in Houston, and Putterman is based here, but the company operates entirely remotely.

He share more of what OURS is working on now and in the near future. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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Building Houston

 
 

A recent real estate report found that, following healthy gains, Houston's medical office market might see less action in the near future. Photo via Getty Images

Houston’s medical office market is on a roll.

A report from commercial real estate services company JLL shows net absorption and transaction volume saw healthy gains in 2022:

  • The annual absorption total of 289,215 square feet was 50.5 percent higher than the five-year average.
  • Transaction volume notched a 31.7 percent year-over-year increase.

Meanwhile, net rents held steady at $26.92 per square foot, up 1.3 percent from the previous year. The fourth-quarter 2022 vacancy rate stood at 15.9 percent.

Despite those numbers, the report suggests a slowdown in medical office rentals may be underway.

“Tenants who may have previously considered building out or expanding their lease agreements are now in a holding pattern due to increased construction costs and higher interest rates,” the report says. “These factors are having a direct impact on financial decisions when it comes to lease renewals, making it more likely that tenants will remain in their existing location for the foreseeable future.”

Still, the report notes “a number of bright spots for the future of healthcare in Houston.” Aside from last year’s record-high jump in sales volume, the report indicates an aging population coupled with a growing preference for community-based treatment “will lift demand even higher in coming years.”

The report shows that in last year’s fourth quarter, 527,083 square of medical office space was under construction in the Houston area, including:

  • 152,871 square feet in the Clear Lake area.
  • 104,665 square feet in the South submarket.
  • 103,647 square feet in Sugar Land.
Last fall, JLL recognized Houston as a top city for life sciences. According to that report, the Bayou City lands at No. 13 in JLL’s 2022 ranking of the country’s top 15 metro areas for life sciences. JLL says Houston “is poised for further growth” in life sciences.

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