HOUSTON INNOVATORS PODCAST EPISODE 139

How this Houston innovator plans to disrupt the $5 trillion health and wellness market

Adam Putterman, co-founder of OURS, shares how he jumped on the opportunity that is innovating the future of relationship health. Photo courtesy of OURS

When in graduate school, Houstonian Adam Putterman's interest in couples counseling was officially piqued. A newlywed, Putterman always thought couples sought out professional help as a way to save a relationship that was failing, but studies were showing the positive effect of proactive couples counseling.

Putterman says he connected with a professor who wrote a book on the topic, which explained that the average relationship was much worse than it had ever been.

“We have so many higher expectations than ever before, but so much fewer support systems and ways to invest in your relationships,” he says on this week's episode of the Houston Innovators Podcast.

This information stuck in his head until he met his would-be co-founders Liz Earnshaw and Jessica Holton. Together, the trio established OURS, a modern relationship health platform for couples to receive customized virtual support.

More than ever before, people are warming up to the idea of seeking professional health care for more than just their bodies, Putterman says.

"We've seen a massive shift in the perception of counseling and therapy — and, more importantly, all the aspects of health that are not just your body," he explains. "It's no longer just going to the gym, it's meditating, coaching for a professional field. We've found that people are taking that mindset and applying it to their relationship as well."

After launching its beta in 2020, OURS worked in stealth to develop its product, which officially launched in May. The platform costs $400 for a four-week program that includes six personalized interactive sessions with an OURS guide at the helm of the experience. These one-hour technology-powered sessions are based around an innovative new technology, called Loveware, and include dynamic and meaningful conversations between a couple that are built around the magic that comes from being in the room with an expert.

Right now, the program targets premarital counseling, but Putterman says OURS is working to provide support for all stages of a relationship

"Proactive and preventative is always better. It's easier to do and it's more impactful," he says. "That's one of the reasons why we're focused on premarital counseling — one of the happiest, earliest moments in any relationship."

Along with emerging from stealth last month, OURS announced $5 million in early stage funding from investors including TMV, Serena Ventures, Lakehouse Ventures, Collaborative Fund, GreyMatter, and pioneering angel investors such as Andy Dunn.

Now, Putterman says the company is using that funding to further develop its team and product. OURS is headquartered in Houston, and Putterman is based here, but the company operates entirely remotely.

He share more of what OURS is working on now and in the near future. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


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With this new grant, UH has a new center for researching bioactive materials crystallization. Photo via UH.edu

A new hub at the University of Houston is being established with a crystal-clear mission — and fresh funding.

Thanks to funding from Houston-based organization The Welch Foundation, the University of Houston will be home to the Welch Center for Advanced Bioactive Materials Crystallization. The nonprofit doled out its inaugural $5 million Catalyst for Discovery Program Grant to the new initiative led by Jeffrey Rimer, Abraham E. Dukler Professor of Chemical Engineering, who is known internationally for his work with crystals that help treat malaria and kidney stones.

“Knowledge gaps in the nascent and rapidly developing field of nonclassical crystallization present a wide range of obstacles to design crystalline materials for applications that benefit humankind, spanning from medicine to energy and the environment,” says Rimer in a news release. “Success calls for a paradigm shift in the understanding of crystal nucleation mechanisms and structure selection that will be addressed in this center.”

The Welch Foundation, which was founded in 1954, has granted over $1.1 billion to scientists in Texas. This new grant program targets researchers focused on fundamental chemical solutions. Earlier this year, the organization announced nearly $28 million in grants to Texas institutions.

"Support from the Welch Foundation has led to important advances in the field of chemistry, not only within Texas, but also throughout the United States and the world as a whole,” says Randall Lee, Cullen Distinguished University Chair and professor of chemistry, in the release. “These advances extend beyond scientific discoveries and into the realm of education, where support from the Welch Foundation has played a significant role in building the technological workforce needed to solve ongoing and emerging problems in energy and health care.”

Rimer and Lee are joined by the following researchers on the newly announced center's team:

  • Peter Vekilov, Moores Professor, chemical and biomolecular engineering
  • Alamgir Karim, Dow Chair and Welch Foundation Professor, chemical and biomolecular engineering;
  • Jeremy Palmer, Ernest J. and Barbara M. Henley Associate Professor, chemical and biomolecular engineering
  • Gül Zerze, chemical and biomolecular engineering
  • Francisco Robles Hernandez, professor of engineering technology.

The University of Houston also received another grant from the Welch Foundation. Megan Robertson, UH professor of chemical engineering, received $4 million$4 million for her work with developing chemical processes to transform plastic waste into useful materials.

“For the University of Houston to be recognized with two highly-competitive Welch Foundation Catalyst Grants underscores the exceptional talent and dedication of our researchers and their commitment to making meaningful contributions to society through discovery,” Diane Chase, UH senior vice president for academic affairs and provost, says in the release.

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