National employee wellness month

4 cost-effective ways Houston startups can champion employee health and wellness

Here are some ways to encourage health and wellness in the workplace without breaking the bank. Tom Merton/Getty Images

Apple and healthcare provider Aetna announced earlier this year the two industry giants are collaborating on a new app, Attain. The wellness app, available both for the iPhone and Apple Watch, rewards users who achieve certain health-focused goals such as getting more sleep, meditating, or even receiving their annual flu shot.

Today, companies are increasingly leveraging similar health and wellness goals and reward programs, if not this very initiative. In fact, the United States' workplace wellness industry is valued at nearly $8 billion.

This hefty price tag encompasses massive corporate health and wellness programs such as that of Google, which offers its employees benefits such as massage services, physical therapy, onsite health care, community bikes and even guitar lessons to promote mental health. However, for most companies, building an onsite health care facility or having your own personal masseuse at the ready to release the knots in your neck and back is a bit out of the price range, we'd say.

For those companies, including startups operating on a tight budget, most just want employees to experience less work-related stress and live happier, healthier lives. In honor of National Employee Wellness Month this June, here's how startups can implement budget-friendly health and wellness programs into their companies.

1. Utilize tech in wellness challenges

Fancy equipment is not necessary for an effective corporate health and wellness program. Instead, try offering employees Fitbits, a budget-friendly option, as part of their benefits package, which they can then use to track their daily activity. To leverage the Fitbits to create intraoffice challenges, offer employees incentives for health goals such as the most activity or the most seven-hour nights of sleep each month.

My company that I coach for, Orangetheory Fitness, also features its own brand of wearables, the OTbeat, which tracks workout activity such as calories burned, steps, distance and splat points (Orangetheory lingo for when you achieve excess post-exercise oxygen consumption). I see friends, coworkers and even complete strangers compare splat points — something employees could also use as a friendly form of competition.

2. Hand out workout passes that give employees an hour off work to exercise

This is the real-life version of Monopoly's "Get Out of Jail Free" card. One of the major reasons I see people fall out of touch with Orangetheory is because they don't have enough time to work out. An extra hour or two out of the workday could be all it takes to motivate your employees to get active.

In fact, most gyms and fitness classes offer corporate discounts to employers. I'm seeing more and more companies sign up for a corporate membership, especially since health and wellness in the workplace is becoming much more important.

3. Host group health and wellness events

Another initiative idea that's cut from the same competition cloth: Cooking contents. Host a lunch where staffers bring their favorite healthy recipe. Then, have employees vote on the most delicious option.

You can also implement health and wellness in other company events such as employee 5Ks and team-building exercises such as weekly team outings to a local fitness class. These would be ideal opportunities to dole out those workout or lunch passes.

4. Try "deskercising"

Like most successful companies, it takes a lot of sweat, blood, tears — and often countless hours at a desk — to see the fruits of your hard-earned labor. Today, a sedentary or inactive lifestyle, which most likely consists of sitting at a desk with little to no physical activity, has been linked to a number of chronic diseases, including obesity, heart disease, high blood pressure, as well as increased feelings of depression and anxiety.

While deskercising (i.e. the combination of sitting at your desk and exercising) doesn't quite measure up to a full-on workout, it has similar effects, including improved health, physical and mental. Squats, chair dips, shoulder raises and even frequent walks or breaks from the desk can have a significant impact on employees' health and work productivity.

Whether you implement one or all these programs, it's important to remember companies — whether they're a small startup of five or an established corporation of many — can implement health and wellness initiatives.

It's not the program or the money invested that makes corporate health and wellness initiatives effective. At the end of the day, the efficacy of any health program comes down to the company its willingness to prioritize the holistic health and wellness of its employees.

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Charlotte Morales is Orangetheory Fitness's San Felipe head coach.

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Building Houston

 
 

The latest Houston cohort for gBETA has been announced. Photo courtesy of gBETA

The sixth Houston cohort for global startup accelerator and investor gener8tor's gBETA program is underway, and five Houston early-stage companies have joined the program.

The no-equity program, which is based out of the Downtown Launchpad, kicked off in September and lasts seven weeks. In that time, the startups are connected to a national network of mentors, customers, corporate partners, and investors.

“This gener8tor Houston cohort is among our strongest yet,” says Robert Pieroni, director of Economic Development at Central Houston Inc., in the news release. “We are excited about the caliber of entrepreneurs the Downtown Launchpad is attracting and the entrepreneurial ecosystem being created.”

The program concludes at a public showcase event at 5 pm on November 17 at Amegy Bank Courtyard.

“I’m thrilled about this cohort,” says Muriel Foster, gBETA Houston director, in the release. “We’ve seen the incredible economic impact of the gBETA program in other parts of the country, and we’re excited to bring that same impact to Houston.”

Here are the members of gBETA Houston's latest cohort:

CultureLancer

CultureLancer's all-in-one career-focused platform connects students at HBCUs with opportunities to gain industry-specific education and experience. CultureLancer also provides companies with the ability to source qualified diverse talent to meet their needs. CultureLancer has onboarded 30 students with each completing certification in digital marketing, closing on two contracts, and currently onboarding companies for beta testing.

EYF

EYF gamifies financial literacy education and provides children with a fun alternative to educational programming. EYF aims to teach financial literacy and economics in a fun, interactive, and applicable way. EYF is set to go to market at the end of of the year.

Oodles

Oodles automates the sales process and 24/7 customer service for e-commerce retailers through a conversational AI chatbot. Leveraging AI and machine learning, Oodles chatbot results in significant cost savings for retailers and improves customer retention and loyalty. Oodles has currently raised a seed round of $280,000, launched the product, and onboarded 10 customers.

SafetyKay

SafetyKay LLC promotes safety awareness to young children. SafetyKay focuses on decreasing fatality and accident rates among children ages 5-12 years by teaching them critical health and safety skills. SafetyKay's current safety awareness material has been viewed 81,359 times and it is currently in the process of transitioning into a mobile app platform.

Stobridge Education Inc.

Stobridge Education Inc. connects students with mentors and postsecondary education college, career and life resources for better outcomes. Through its comprehensive and fully integrated web and mobile platform, Stobridge Education is a safer alternative to LinkedIn for high school students. Stobridge Education has engaged with over 1,000 participants through their nonprofit partner, Adeiur and has implemented its module curriculum in two universities and four student-serving organizations.

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